In today's world, the central role of privacy in the realm of organizational and business management is evident. Although, privacy is a common factor influencing many choices organizations make, the complexity of understanding the best way to address privacy issues is not necessarily clear. However, using a theoretical lens that focuses on how, behaviorally, people manage private information holds promise for better grasping the process people use that can lead to more productive outcomes. This entry introduces Petronio's communication privacy management theory, an applied, evidenced‐based system, which focuses on behavioral communication to identify how individuals, groups, and organizations make choices about regulating, revealing, and concealing information they consider private. Being able to isolate key elements of private information, management affords the prospect of developing more useful ways to address privacy issues.