“…The MHEWS framework (WMO, 2018) has been developed by the WMO from the Sendai framework and provides guidelines on the development of an effective people-centered approach to communication and dissemination of early warning information. Aligned with the MHEWS, emerging approaches-such as impact-based forecasting and the use of adapted and local communication channels and services-have helped transform hazard-only forecast data into useful information for those at risk by incorporating peoples' perception of risks and needs and improving local understanding of a hazard's potential impact (Sivakumar, 2006;Luther et al, 2017;Taylor et al, 2018;WMO, 2018). Recent examples from Kenya and Zimbabwe-such as the development of local media (e.g., a local community radio), using local languages in communication and extension services, and integrating local knowledge-show that such approaches improve the contextualization of information, increase the sense of ownership in the messages delivered, and enhance trust, and thus uptake, of warning information (Sivakumar, 2006;Pulwarty and Sivakumar, 2014;Andersson et al, 2019).…”