Writing Brochure as Apart of Learning Material Development in Writing for Media Subject

Abstract

Writing brochure is one of the material given to the English department students of Politeknik Negeri Padang (PNP) in Writing for Media subject. Realizing that writing brochure is different from academic writing, it is a need to formulate a model of writing a brochure as a part of learning material development in Writing for Media subject. This Research and Development used ADDIE Model (2015)and implements only 2 phases, analyzing and designing phase. In Analyzing phase, Curriculum analysis and Need Analysis were done. For curriculum analysis, observation and interview were conducted to determine the basic competence that need to be reached by the student and its appropriateness with the available learning material. Then, need analysis was done in order to find out the components that need to be written down in the brochure so that the field observation and interview were conducted. The result of this research is a model of printed travel package brochure written in English that consist of 686 words.