Despite all the contemporary discussion about the relativity of the points of view, the value of "objectivity" seems still quite present mainly in the narrative of the media about itself. In this article, we will try to demonstrate how this notion of "objectivity" can be reinterpreted, in the limit, as an ideological expression. For this, we will focus on the notion of "objectivity" problematized by the Brazilian philosopher Marilena Chaui. We will make a journey based on specific writings of the extensive work of the philosopher, writings that were revised and improved in different texts in the last years. Our path will present, at first, an overfly by the definition made by Chaui about the term "ideology", going to the theme of its relationship with the idea of "objectivity", especially in regard to the role of the "objectivity" in the construction of the "ideology". Such concepts are Borges Junior, E.