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Abstract

Purpose: The digitalization of social processes as one of the main trends in the development of today's society dictates the need for the market to adapt to new business conditions. The quality of corporate governance must constantly improve. This is achieved not only using digital technologies by the company's management to process information but also due to the growing pressure from consumers from the digital generation to be competitive. These consumers want to buy products and services that are tailored to them and receive a high level of personalized service. Theoretical framework: Given the requirements of economic, political, and financial stability, imperfections in the market for goods and services, the investment system, and a significant number of company bankruptcies cases, there has been a growing interest in researching the problems of crisis phenomena in the work of enterprises. Equally important has become the use of digital management tools to analyze the factors of their occurrence, and to find effective mechanisms for preventing and eliminating the consequences of the crisis. Design/methodology/approach: The article aims to identify the main trends in the modern process of crisis management of companies using digital management tools. Moreover, it is also crucial to determine the specific features of the practical aspects of such management in the current environment. Findings: In the course of the study, bibliographic and analytical methods were used to study the scientific literature on crisis management. The deduction, induction, synthesis, information analysis, system-structural, comparative, logical, and linguistic methods, abstraction, and idealization were employed to study and process data. Moreover, the authors conducted an online questionnaire survey to clarify the most important issues related to management through digital management. Research, Practical & Social implications: Based on the results of the study, the most important theoretical aspects of the issue of crisis management with the help of digital management tools are identified. Originality/value: The value of the research lies in the fact that it explores the views of academics and business leaders on key aspects of this issue.