You Are What You Eat: Slow Food USA's Constitutive Public Relations

Stokes, Ashli Quesinberry

doi:10.1080/1062726x.2013.739102

Cited by 16 publications

(9 citation statements)

References 37 publications

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“…Stokes and Rubin (2010) argued that some activist groups seek to remain outside of the zone of compromise. In their study of the public relations battle between the Colorado state chapter of Group to Alleviate Smoking Pollution and tobacco company Phillip Morris, Stokes and Rubin outlined the rhetorical strategies that GASP used to defeat the Phillip Morris strategy of accommodation between smokers and nonsmokers in public spaces (see also Stokes, 2013).…”

Section: Digital Media Advocacy and Mobilization Of Publicsmentioning

confidence: 99%

Digital Social Advocacy in the Justice for Trayvon Campaign

Hon

2015

Journal of Public Relations Research

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This study examined the digital media ecosystem that developed during the Justice for Trayvon campaign prior to the arrest of Trayvon Martin's killer, George Zimmerman. Research literature in public relations, social advocacy, and digital communication, as well as content relevant to the campaign in Lexis=Nexis and on Facebook, Twitter, and YouTube, were used to develop a theoretical model of digital social advocacy within the context of public relations management.

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Section: Digital Media Advocacy and Mobilization Of Publicsmentioning

confidence: 99%

Digital Social Advocacy in the Justice for Trayvon Campaign

Hon

2015

Journal of Public Relations Research

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“…Criticism is also described as an "art," "realizing the sorts of strategic choices that can and must be made, and determining the strategic and ethical quality of the responses that are made in the face of those choices" (Heath, 2009: p. 43). Rhetorical criticism is used here to analyze a multi-year archive of SeaWorld and PETA public relations activity, clarifying how each party sought to convincingly shape knowledge and opinions and motivate action (Heath, 2009;Stokes, 2013 critics then account for how the texts address or respond to a particular history and context.…”

Section: Methodsmentioning

confidence: 99%

“…Criticism is also described as an ‘art’, ‘realizing the sorts of strategic choices that can and must be made, and determining the strategic and ethical quality of the responses that are made in the face of those choices’ (Heath, 2009: 43). Rhetorical criticism is used here to analyze a multi-year archive of SeaWorld and PETA public relations activity, clarifying how each party sought to convincingly shape knowledge and opinions and motivate action (Heath, 2009; Stokes, 2013). More specifically, to understand the rhetorical work at play in this controversy, we compared the communicative elements (press kits, including press releases, websites, television and newspaper advertisements) following the release of the Blackfish documentary in 2013 until SeaWorld announced its decision to stop breeding orcas in 2016.…”

Section: Methodsmentioning

confidence: 99%

PETA, rhetorical fracture, and the power of digital activism

Stokes

Atkins-Sayre

2018

Public Relations Inquiry

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Starting in 2013, SeaWorld faced a public relations disaster with the release of the documentary titled Blackfish that accused the company of mistreatment of its orcas. SeaWorld attempted to respond and rebuild its credibility, but activist group ‘People for the Ethical Treatment of Animals’ (PETA) doubled down on the corporation through its rhetorical shock tactics, deepening the organization’s woes. The PETA/SeaWorld controversy does more than provide another example of poor corporate public relations decision-making made in light of an activist group’s savvy use of digital technology. We argue that the case helps explain how digital technologies fundamentally change activism, whereby activists can use rhetorical fracturing, or quickly using digital media to puncture a target’s narrative, to create messages that challenge an opponent’s legitimacy to cultivate public opinion, thereby pressuring corporate policy change. Recent activism scholarship points out how digital media transforms organizational-activist relationships in profound ways, but this essay contributes to a gap in public relations scholarship by showing how strategic, message-level digital activism helps contribute to broad societal change. Indeed, given that SeaWorld’s stock was down nearly 40 percent in 2015 and ‘is about 50% below its all-time high’, its profits were down 84 percent in 2015, and attendance has fallen more than 7 percent at its parks, the case illustrates how digital activist campaigns help reshape societal understanding of a controversial issue such as using animals for entertainment.

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“…Slow Food International [60] suggested that slow food involves the interconnection of three codes-good (e.g., quality, flavorsome, healthy diet), clean (e.g., production that does not damage the environment), and fair (accessible prices for buyers and fair conditions and pay for manufacturers). One goal of slow food pursuits is "a world in which all people can eat food that is good for them, good for the people who grow it, and good for the planet" [61] (p. 78). Those who pursue wellness typically perceive slow food to be good, clean, without agri-chemicals, from animals raised with their welfare considered, and sourced from sustainable production systems [62].…”

Section: Relationships Among Wellness Pursuit Slow Life Seeking Andmentioning

confidence: 99%

Wellness Pursuit and Slow Life Seeking Behaviors: Moderating Role of Festival Attachment

et al. 2019

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Slow lifestyles have become a way for individuals to reduce the amount of stress in their lives. Moreover, along with wellness and slow food, slow life seeking is emerging as an area of study, though little research has been studied at Slow Life Festivals (SLFs) associated with consumers’ wellness pursuits, slow life seeking, and perceptions of slow food. To address this gap, this study examined visitors’ decision-making processes using an extended theory of planned behavior (ETPB) by incorporating wellness pursuit, slow life seeking, and perceptions of slow food at an SLF. Thus, this study developed a theoretically comprehensive framework by applying field survey. Results revealed significant impacts of visitors’ wellness pursuits and slow life seeking on their decision-making, indicating that wellness and slow life were important factors to consider for SLF management. The research further identified the perception of slow food as a mediator in predicting behavioral intentions. Results further demonstrated a strong relationship between wellness pursuit and perception of slow food for highly attached visitors while revealing a significant relationship between slow life seeking and perception of slow food for less attached visitors. Consequently, this study shed significant light on our understanding of why visitors intend to revisit SLFs.

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You Are What You Eat: Slow Food USA's Constitutive Public Relations

Cited by 16 publications

References 37 publications

Digital Social Advocacy in the Justice for Trayvon Campaign

Digital Social Advocacy in the Justice for Trayvon Campaign

PETA, rhetorical fracture, and the power of digital activism

Wellness Pursuit and Slow Life Seeking Behaviors: Moderating Role of Festival Attachment

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