“…Impression management and self-presentation are usually discussed together and used interchangeably (Kramer & Haferkamp, 2011). Scholars have also extensively studied self-presentation in social media contexts (Bullingham & Vasconcelos, 2013;Ellison et al, 2006;Hogan, 2010;Lin et al, 2017;Marwick & Boyd, 2010). An individual's online profile, including avatars, interests, affiliations, friends lists, and status updates, as well as digitized activities such as likes, dislikes, comments, and location tagging on social media platforms (Chua & Chang, 2016;Mendelson & Papacharissi, 2011;Silva & Frith, 2012) can all be conceptualized as "expressive equipment" (Goffman, 1959, p. 22) to present oneself, crafted in the form of texts, photos, audios, videos, and web links.…”