“…The youth audience is one of the most intensely studied categories of museum visitors. The problem of attracting young people to museums has been analyzed with various factors taken into account, including: their motivational aspects of visiting museums and desire to be included in museum processes (Sharp, 2014;Xanthoudaki, 1998), professional interests and need to be socialized (Mellemsether, Mülle, 2016;Kinghorn, Willis, 2008), active use of AR technologies (Nechita, Rezeanu, 2019) and sensory devices in museums as well as digitalized interaction 1 (Ting et al, 2013). However, the differentiated approach, depending on the level of professional artistic interest of young people, has not yet become a widely applied method for studying the field of museum work.…”