Youth say ads for flavored e-liquids are for them

McKelvey, Karma; Baiocchi, Mike; Ramamurthi, Divya; McLaughlin, Sheila; Halpern‐Felsher, Bonnie

doi:10.1016/j.addbeh.2018.08.029

Cited by 32 publications

(17 citation statements)

References 30 publications

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“…E-liquid marketing is focused on promoting flavors ( Laestadius, Wahl, Pokhrel, & Cho, 2019 ), and is known to enhance appeal, and intentions to use more than advertisements for non-flavored products ( Vasiljevic, Petrescu, & Marteau, 2016 ). Youth also believe that advertisements for flavored e-liquids target individuals similar to their own age ( McKelvey, Baiocchi, Ramamurthi, McLaughlin, & Halpern-Felsher, 2019 ). Findings from this study highlight that flavors are one of the key topics of discussions related to e-liquids on Twitter, which supports FDA's recent announcement about the need to regulate sale of flavored e-liquids, and e-cigarette products ( Food and Drug Administration, n.d. ).…”

Section: Discussionmentioning

confidence: 99%

E-liquid-related posts to Twitter in 2018: Thematic analysis

Allem

Majmundar

Dharmapuri

et al. 2019

Addictive Behaviors Reports

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Introduction E-liquid is the solution aerosolized by e-cigarette devices to produce vapor. Continuously evolving e-liquids, and corresponding devices, can affect user experiences associated with these products. Twitter conversations about e-liquids can capture salient behavioral, social, and communicative cues associated with e-liquids. We analyzed Twitter data to characterize key topics of conversation about e-liquids to inform surveillance, and regulatory efforts. Methods Twitter posts containing e-liquid-related terms (“e-liquid(s),” “e-juice(s)”) were obtained from 1 January 2018 to 31 December 2018. Text classifiers were used to identify topics of the posts (n = 15,927). Results The most prevalent topic was Promotional at 29.35% followed by Flavors at 24.22%, and Person Tagging at 21.47%. Juice Composition was next most prevalent at 17.61% followed by Cannabis at 16.83%, and Nicotine Health Risks at 6.39%. Quit Smoking was rare at 0.57%. Conclusion These results suggest that flavors, cannabis, health risks of nicotine, and composition warrant consideration as targets in future surveillance, public policy, and interventions addressing the use of e-liquids. Twitter provides ample opportunity to influence the normalization, and uptake, of e-cigarette-related products among non-smokers and youth, unless regulatory restrictions, and counter messaging campaigns are developed to reduce this risk.

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Section: Discussionmentioning

confidence: 99%

E-liquid-related posts to Twitter in 2018: Thematic analysis

Allem

Majmundar

Dharmapuri

et al. 2019

Addictive Behaviors Reports

View full text Add to dashboard Cite

show abstract

“…The claims by the e-cigarette industry sponsored research [55] that flavoured e-liquids are intended for adult smokers using e-cigarettes to quit smoking cigarettes and that flavours are not meant to appeal to youth is contradicted by their marketing strategies [56] . Young people (median age 18 years) believe advertisements for flavoured e-liquids target individuals about their age, not older adults [57] . Additionally advertisements for flavoured (vs. unflavoured) e-cigarettes elicit greater appeal and interest in buying and trying e-cigarettes [58] .…”

Section: Marketing Strategiesmentioning

confidence: 99%

An update on controversies in e-cigarettes

Bhatt

Ramphul

Bush

2020

Paediatric Respiratory Reviews

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E-cigarettes are electronic nicotine delivery systems (ENDS) which mimic tobacco smoking without the combustion of tobacco. These devices have been misleadingly marketed as “less harmful” alternatives to conventional smoking tobacco products. The e-liquid in e-cigarettes include nicotine, a humectant and other additives including flavourings, colourants, or adulterants such as bacterial and fungal products. In this review, we discuss the contrasting views of the tobacco lobby and most professional societies. We describe the epidemiology of the use of these devices, with a widespread and significant rise in youth e-cigarette use seen in both the USA and Europe. We also describe what is known about the toxicity and mechanisms of EVALI (e-cigarette or vaping associated lung injury). This characterised by respiratory failure with an intense inflammatory response. The presentations are diverse and clinicians should consider vaping as a possible cause of any unusual respiratory illness in patients who have a history of vaping or other use of e-cigarette-related products. Second hand exposure to e-cigarettes is also harmful through respiration and transdermal absorption. E-cigarettes have a worse acute toxicity than tobacco and their long-term toxicity is unknown, and we advocate for the immediate, most vigorous anti-vaping legislation possible.

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“…Earlier studies on flavor additives revealed that adolescents perceived different flavors as healthier than unflavored products (World Health Organization, 2007). A more recent study found that many youths believe flavored e-liquid advertisements are meant for them and not the adults the companies claim to target (McKelvey, Baiocchi, Ramamurthi, McLaughlin, & Halpern-Felsher, 2019).…”

Section: Electronic Cigarette Terminologymentioning

confidence: 99%