YouTube Politics: YouChoose and Leadership Rhetoric During the 2008 Election

Church, Scott Haden

doi:10.1080/19331681003748933

Cited by 33 publications

(21 citation statements)

References 33 publications

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“…With the impact of social media tools in the election victory of Barack Obama in the USA, recent studies have focused on the use of social media in election campaigns (for USA see Sweetser Trammell 2007;Williams et al 2005;Robertson et al 2010;Williams and Gulati 2009b, c;Sweetser and Lariscy 2008;Gulati and Williams 2011;Williams and Gulati 2012;Gueorguieva 2008;Church 2010;Klotz 2010;Steger et al 2010;Towner and Dulio 2011;Bimber 2014-for other countries see Gibson and McAllister 2011;Vesnic-Alujevic 2011;Andersen and Medaglia 2009;Carlson and Strandberg 2008;Larsson and Moe 2011;Larsson 2014;Gilmore 2011;Chen and Smith 2011;Strandberg 2013;Hansen and Kosiara-Pedersen 2014). Similarly, studies related to the use of social media in election campaigns mostly investigate American experiences.…”

Section: Literature Review: Identifying the Gapmentioning

confidence: 99%

Social Media and Local Governments

Sobacı¹

2016

Public Administration and Information Technology

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Section: Literature Review: Identifying the Gapmentioning

confidence: 99%

Social Media and Local Governments

Sobacı¹

2016

Public Administration and Information Technology

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“…Church (2010) studied leadership discourse in YouTube video clips of candidates during the 2008 U.S. presidential election. The study began with a grounded theory analysis of the video discourse to develop categories from which candidate leadership traits could be coded in a subsequent content analysis.…”

Section: Exploratory Sequentialmentioning

confidence: 99%

Qualitative and Mixed Methods Social Media Research

Snelson

2016

International Journal of Qualitative Methods

228

154

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Social media technologies have attracted substantial attention among many types of users including researchers who have published studies for several years. This article presents an overview of trends in qualitative and mixed methods social media research literature published from 2007 through 2013. A collection of 229 qualitative studies were identified through a systematic literature review process. A subset of 55 of these articles report studies involving a combination of qualitative and quantitative methods. Articles were reviewed, analyzed, and coded through a qualitative content analysis approach. Overall trends are presented with respect to the entire collection of articles followed by an analysis of mixed methods research approaches identified in the subset of 55 studies. The most commonly used research approaches involved collecting data from people through interview, focus group, and survey methodologies. Content analysis was the second most commonly used approach whereby researchers use Facebook posts, Tweets (Twitter posts), YouTube videos, or other social media content as a data source. Many of the studies involving combinations of quantitative and qualitative data followed a design resembling Creswell and Plano Clark's basic mixed methods typology (e.g., convergent parallel, explanatory sequential, and exploratory sequential).Keywords social media research, Web 2.0, Facebook, Twitter, YouTube, mixed methods, qualitative This article presents a descriptive methodological analysis of qualitative and mixed methods approaches for social media research. It is based on a systematic review of 229 qualitative or mixed methods research articles published from 2007 through 2013 where social media played a central role. Publication trends are presented for the entire set of articles followed by analysis of a subset of 55 studies that combined qualitative and quantitative approaches consistent with an established mixed methods typology (Creswell, 2014;Creswell & Plano Clark, 2011). The literature analysis is first contextualized by presenting a brief overview of related scholarly activity in the emerging field of social media research. This is followed by a discussion of publication trends and methodologies applied in this systematic literature review.Kaplan and Haenlein (2010) defined social media as '' . . . a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content'' (p. 61). The emergence of social media technologies has been embraced by a growing number of users who post text messages, pictures, and videos online (Duggan, 2013;Duggan, Ellison, Lampe, Lenhart, & Madden, 2015). Reports of worldwide social networking activity suggest that there were 1.96 billion users in 2015 with predictions of 2.44 billion users by 2018 (Statista, 2015). Of all the social networking sites, Facebook, Twitter, and YouTube are among the most popular ranking within the top 10 of a list of most heavily ...

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“…With the impact of social media tools in the election victory of Barack Obama in the USA, recent studies have focused on the use of social media in election campaigns (for USA see Sweetser Trammell 2007;Williams et al 2005;Robertson et al 2010;Williams and Gulati 2009b, c;Sweetser and Lariscy 2008;Gulati and Williams 2011;Williams and Gulati 2012;Gulati and Williams 2013;Gueorguieva 2008;Church 2010;Klotz 2010;Steger et al 2010;Towner and Dulio 2011;Bimber 2014- Segaard and Nielsen (2013) explore the role of the election blogs in the 2011 Norwegian local election campaigns. They found that election blogs are primarily used by those who are politically active in other arenas as well and that most communication consists of one-way information dissemination.…”

Section: Literature Review: Identifying the Gapmentioning

confidence: 98%

The Net Effect of Social Media on Election Results: The Case of Twitter in 2014 Turkish Local Elections

Sobacı

Eryiğit

Hatipoğlu

2016

Public Administration and Information Technology

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Today, social media offer political actors (i.e., politicians, political parties, NGOs, activists) opportunities for political communication, particularly during election periods. Political parties and candidates use social media tools such as Facebook, Twitter, and YouTube comprehensively to convey their messages to large audiences, persuade their voters, and mobilize their supporters. The use of social media causes changes in the nature of election campaigns and paves the way for a "co-generated campaign." However, studies focusing on the experiences of political actors' use of social media in the campaigns at the subnational level (regional or local) are rare in the relevant literature. In this context, this chapter aims to analyze the net effect of Twitter on the election success of the candidates in the 2014 local elections in Turkey. Findings of our analysis show that when other variables are fixed, candidates with a Twitter account have 4.5 times greater chance of winning the election than those without an account.

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YouTube Politics: YouChoose and Leadership Rhetoric During the 2008 Election

Cited by 33 publications

References 33 publications

Social Media and Local Governments

Social Media and Local Governments

Qualitative and Mixed Methods Social Media Research

The Net Effect of Social Media on Election Results: The Case of Twitter in 2014 Turkish Local Elections

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