“…'Ethnic tourism' accounted for 30% of the province's total foreign currency earnings (Tapp, 2010, page Han woman marrying a minority man is seen as losing prestige (Fang, 2010). Sinicisation is also a longstanding, though uneven, process, where for instance in Xishuangbanna Han groups comprised 2% of the population in 1950, but are now over 33% (Tapp, 2010). Indeed to this day 'The state deploys Han Chinese culture and the Han themselves to modernize and civilize China's border regions and peoples... traditional Chinese institutions, beliefs, and practices associated with the Han are celebrated as touchstones of morality and identity, insofar as they encourage identification with the nation and adherence to state-sanctioned ideals of modernity.…”