Z Jenerasyonu Ve Kss: Üni̇versi̇te Öğrenci̇leri̇ni̇n Satin Alma Eği̇li̇mi̇ni̇n Öncülleri̇

Arıker, Çağla; Toksoy, Andaç

doi:10.9775/kauiibfd.2017.023

Cited by 9 publications

(6 citation statements)

References 31 publications

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“…In addition, the present study findings contribute that the WDBs of Generation Z and Millennials vary in response to CEI by providing empirical evidence that Generation Z reacts stronger than Millennials. The literature of generational cohort theory supports through empirical evidence that Generation Z is more conscious of CSR performance as they exhibited preferential behaviors to work and buy from the organization with higher CSR commitments (Ariker and Toksoy, 2017;Supanti and Butcher, 2019). This study findings contribute that Generation Z is ahead of older generations not only in exhibiting fondness for CSR but also disapproving CEI.…”

Section: Theoretical Contributionsupporting

confidence: 67%

Assessing the impact of corporate environmental irresponsibility on workplace deviant behavior of generation Z and millennials: a multigroup analysis

Abbasi

Amran²,

Sahar³

2022

IJOES

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Purpose Drawing on expectancy violation theory, this study aims to assess the impact of corporate environmental irresponsibility (CEI) on workplace deviant behaviors (WDB) of Generation Z and Millennials through the mediation of moral outrage. Design/methodology/approach The data were collected from 328 nonmanagerial employees working in the refinery, petroleum and power distribution companies who have been convicted for committing environmental irresponsibility by a court of law. Multigroup analysis (MGA) was used to estimate the hypothesized relationships. Findings Results revealed that CEI affects WDBs positively. Moreover, the MGA results demonstrated that the deviant behavior of Generation Z in response to environmental irresponsibility is higher than of the Millennials. Research limitations/implications Theoretically, the findings implicate that harming the environment will cost organizational performance through deviant behaviors. Practical implications This study provides a new lens for the executive management that eliminating social irresponsibility is more important than incurring sustainability initiatives, especially from the new generation’s perspective. Originality/value The originality of this study is that it confirmed the impact of CEI on employees’ deviant behaviors; and extended the scope of expectancy violation theory to the field of human resources.

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Section: Theoretical Contributionsupporting

confidence: 67%

Assessing the impact of corporate environmental irresponsibility on workplace deviant behavior of generation Z and millennials: a multigroup analysis

Abbasi

Amran²,

Sahar³

2022

IJOES

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“…Based on the mentioned above, it is obvious that different target groups may have different attitudes and behavior, including environmental awareness. The majority of previous research focused on generational stratification suggests that members of a consumer generation have mostly the same environmental behavior, and this fact influences their relationship with socially responsible brands [37][38][39][40][41][42][43][44][45][46][47]68,69]. Therefore, it is necessary to focus the communication on consumer generations with positive environmental awareness that represents the target groups of socially responsible brands.…”

Section: Discussionmentioning

confidence: 99%

“…There are many scientific papers and surveys aimed at the issue of the perception of green marketing as apart of socially responsible brands' communication from the aspect of generational stratification [37][38][39][40][41][42][43][44][45][46][47]. However, based on the dissonances of Slovak consumers recognized by Kliestikova and Janoskova, it is not possible to copy the pattern from foreign effective practice of brand value building and managing [48].…”

mentioning

confidence: 99%

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

2020

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Green marketing is focused on a responsible approach to the environment, which is integrated into various areas of society. In order to build a successful and socially responsible brand, it strives to apply environmental principles that attract new customers or strengthen the loyalty of existing ones. To ensure success, it is necessary to focus on green marketing as a part of socially responsible brands’ communication to individual target groups, which can be divided according to the age of the consumer generations, which have similar requirements for product characteristics. The main aim of the paper is to determine the differences between generational cohorts of Slovak consumers in perception of green marketing as part of socially responsible brands’ communication. The most important sources for secondary data were scientific research, statistical databases, and published professional publications. In order to find out the perception of green marketing as a part of socially responsible brands’ communication from the aspect of generational stratification, a questionnaire survey was conducted among Slovak consumers. Based on the analysis and results of the questionnaire survey, benefits of green marketing as part of socially responsible brands’ communication focused on individual consumers’ generations are highlighted, such as gaining competitive advantage, increasing the brand value, improving brand loyalty, and increasing the attractiveness for investors.

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“…Sharon Uche [49] examined the attitudes and perceptions of Generation Z regarding a brand or a brand's CSR and found that Generation Z consumers have more trusting relationships with brands who communicate their CSR involvement. Additionally, the research of Arıker and Toksoy [50] showed that the attitudes of Generation Z toward the implementation of CSR activities by companies are positive. Generation Z consumers have no strong intention to purchase CSR related products.…”

Section: Two Generational Cohorts and Their Perceptions Of Csrmentioning

confidence: 99%

Luxury Products and Sustainability Issues from the Perspective of Young Italian Consumers

et al. 2019

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The aim of this study is to understand the actual preferences, behaviors, and purchasing decisions of young consumers in the context of sustainability, with an emphasis on luxury products. The primary objective of the research is to determine the impact of ‘sustainable tendencies’ on stimulating the purchase of luxury goods by the Italian Generation Z and Generation Y populations. In addition to examining the intergenerational differences in perception of corporate social responsibility (CSR) and sustainable marketing, the study is aimed at investigating the potential intersection of the consumption of luxury products and the consumption of slow fashion. In particular, through an empirical analysis carried out on a sample of 1314 young consumers in Italy (representing the two generational cohorts), this research provides interesting results which demonstrate the importance of adopting differentiated CSR strategies which are attentive to sustainability based on the demographic characteristics of young consumers of luxury brands. Structural equation modeling is used to analyze and understand the structural relationships between variables. This study thus helps to fill the knowledge gap about the consumption orientation of the younger generations. The results of this study contribute to a growing body of literature on luxury brands and sustainability issues in marketing.

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Z Jenerasyonu Ve Kss: Üni̇versi̇te Öğrenci̇leri̇ni̇n Satin Alma Eği̇li̇mi̇ni̇n Öncülleri̇

Cited by 9 publications

References 31 publications

Assessing the impact of corporate environmental irresponsibility on workplace deviant behavior of generation Z and millennials: a multigroup analysis

Assessing the impact of corporate environmental irresponsibility on workplace deviant behavior of generation Z and millennials: a multigroup analysis

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

Luxury Products and Sustainability Issues from the Perspective of Young Italian Consumers

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