The influence of chloride and five tetracoordinated boron anions on the light absorption and azo coupling of the 4′‐diethylamino‐α‐cyano‐stilbene‐4‐diazonium ion 1 in formamide, dimethylformamide and water, respectively, is reported. In highly diluted solutions, no ion pairing of 1 occurs in polar organic solvents. Except for tetraphenylboranates, this applies also to water. Here, tetraphenylboranates produce a large bathochromic shift of the intramolecular CT‐band of 1 due to the formation of contact ion pairs. This ion pairing is strongly favoured by hydrophobic interaction between 1 and the complex anion.
In contrast to the free diazonium 1, its ion pairs with tetraphenylboranates fail in azo coupling in water. This is shown on coupling with 2‐naphthol.