Two synthetic routes for the benzannulation in the "bay"-region of rylenebis(dicarboximide)s leading to new pi-system-expanded chromophores are described. The first route follows a two-step approach: Suzuki coupling of bromo-substituted perylenebis(dicarboximide) with 2-bromophenylboronic acid, followed by palladium-catalysed dehydrobromination. The second route is best described as a palladium-assisted cycloaddition of benzyne, formed in situ, to the bay-region of the bromo-substituted rylene core. Two new types of core-expanded rylene dyes were synthesised: yellow dibenzocoronenebis(dicarboximide)s, absorbing at 490 nm, and a green dinaphthoquaterrylenebis(dicarboximide), which absorbs at 700 nm. These new chromophores are characterised by significant hypsochromic shifts of absorption, compared to their parent rylenebis(dicarboximide)s, excellent photostabilities and high fluorescence quantum yields.