The development of digital communication technologies and their implementation in all aspects of the life of the population creates new opportunities for the realization of human capital. «Digital» employment has certain characteristics, the analysis of which is necessary to assess the impact of digitalization on the use of human capital of the population, which makes this area of research highly relevent. The objectives of the research are to determine the characteristics of new forms of employment and identify the consequences of their development for the population. The study identified the following forms of employment related to the digital economy: remote employment (remote jobs, outsourcing, freelance), a shared economy (co-consumption, co-production), creation and maintenance of Internet resources (blogs). The study determined features of each of these forms and their effect on employment. In particular, we analyzed such consequences as the market expansion for information services and products and the involvement of previously unused human capital in the production process are analyzed. In addition, the study examined the impact of digital employment on the stratification of the population by income level. As a result, we concluded that the development of Internet infrastructure is not enough for the successful use of digital forms of employment. It is necessary to develop digital literacy and create conditions for the formation of competitive human capital in the regions.