The study is dedicated to analyzing the development of the global construction industry in the context of the Green Deal policy, aimed at achieving carbon neutrality. The focus is placed on the impact of environmental standards on construction markets, the use of modern technologies and materials, such as 3D printing and biomaterials, as well as the economic and legal aspects that determine the successful implementation of this policy. The research identifies the main barriers that may slow down the adoption of environmental standards, including high initial investment costs, lack of proper infrastructure and legal framework, and weak institutional support. Special attention is given to the role of national and international policies in promoting the transition to sustainable construction through economic incentives such as subsidies and tax benefits. The results of the study indicate the need for closer international cooperation to achieve global sustainable development goals. It also highlights the importance of improving the legislative framework to support the adoption of new technologies and materials, which will enhance the energy efficiency of the construction industry. In the future, further research should focus on assessing the possibilities of integrating ecological innovations in countries with different levels of economic development, as well as developing financial support mechanisms for small and medium-sized businesses. Strategic planning, coordination of efforts between the public and private sectors, and the development of innovative approaches to construction are essential for the effective implementation of Green Deal policies on a global scale. Thus, the Green Deal will become the foundation for the sustainable development of the construction industry, contributing to environmental and economic stability in the long term. This will be a crucial step toward reducing CO2 emissions and protecting the environment, while fostering global economic integration with a focus on sustainable growth. Additionally, creating new support programs for developing countries and businesses involved in implementing green innovations is of great importance.