Языковые Особенности Манипулятивного Воздействия В Англоязычном Туристическом Интернет-Дискурсе

Авакова, Марина Лазарьевна; Моногарова, Алина Геннадьевна; Будняя, Ольга Николаевна

doi:10.37882/2223-2982.2021.10-2.02

Гуманитарные Науки

2021

DOI: 10.37882/2223-2982.2021.10-2.02

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Языковые Особенности Манипулятивного Воздействия В Англоязычном Туристическом Интернет-Дискурсе

Марина Лазарьевна Авакова¹,

Алина Геннадьевна Моногарова²,

Ольга Николаевна Будняя³

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2024

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The axiological field of the German-speaking tourist discourse

Primak

2024

Philology. Theory & Practice

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The purpose of the study is to identify the value dominants that form the axiological field of the German-speaking tourist discourse. The scientific novelty of the study is due to the application of a linguo-axiological approach to the study of German-language tourist discourse, aimed at detecting the features of the construction of the axiological field of this discourse, due to both the presence of universal and national cultural value attitudes, and situational ones related to the motives and needs of the main participants in tourist communication. Thus, the article presents the features of the representation of values formed through linguistic assessments in the discourse of a travel service provider and in the discourse of a consumer of a tourist product. As a result of the study, it was found that the axiological field of the German-speaking tourist discourse is actualized not only by positive, but also by negative language assessments and is formed by such value dominants as a high level of service, comfort, professionalism of staff, individuality, beauty, environmental friendliness, safety, etc.

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The axiological field of the German-speaking tourist discourse

Primak

2024

Philology. Theory & Practice

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Языковые Особенности Манипулятивного Воздействия В Англоязычном Туристическом Интернет-Дискурсе

Cited by 1 publication

References 4 publications

The axiological field of the German-speaking tourist discourse

The axiological field of the German-speaking tourist discourse

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