Kegiatan pengabdian masyarakat ini dilakukan disekitar ruas Jalan Raya Ubud dan Jalan Monkey Forest. Dengan seiring perkembangan jaman yang begitu pesat dan banyaknya wisatan lokal maupun mancanegara yang datang ke Ubud tentu mempengaruhi pergerakan manusia untuk menikmati tempat wisata. Hal ini juga menyebabkan semakin banyaknya pergerakan kendaraan pada ruas jalan yang sering mengakibatkan kemacetan. Pergerakan yang semakin besar jika tidak diimbangi dengan fasilitas yang memadai dapat mengakibatkan permasalahan pada kinerja ruas jalan seperti permasalahan lalu lintas dan menurunnya tingkat penggunaan jalan. Kegiatan ini dilakukan dengan memberikan alternatif solusi untuk meningkatkan kinerja ruas jalan di Jalan Raya Ubud dan Jalan Monkey Forest terutama akibat adanya pelanggaran parkir di pinggir jalan. Tujuan dari pelaksanaan pengabdian masyarakat ini memberikan sebuah gagasan ide guna melakukan penanggulanganan kemacetan lalu lintas yang terjadi akbibat adanya parkir liar di pinggir jalan. Hasil akhir dari kegiatan ini mengikuti sistematis metode kegiatan yang terdiri dari observasi ke lapangan guna mengetahui bahwa benar pelanggaran parkir merupakan hal utama yang memicu terjadinya kemacetan lalu lintas.
Vegetables are an essential need for the human body as a source of vitamins A and C. Consumption of these vegetables is influenced by behavior towards buying fresh vegetables. In this case, the research is aimed at analyzing consumer behavior towards purchasing decisions for fresh vegetables. This research was conducted in modern markets, namely Jambi Town Square (Jamtos) modern market, Jambi prima mall (JPM) Trona, and Meranti. Which was taken purposively, the size of 35 respondents. The data analysis method uses the structural equation model-partial least square (SEM-PLS). The results showed that all the manifest variables used in the variables of internal factors, external factors, moderating variables and consumer behavior variables were valid and reliable, internal factors with manifest variables were educational level, occupation, income level, perceptions had a positive and significant effect on consumer behavior. external factors with the manifest variables of culture, family, environment, social class have a positive effect but do not have a significant effect on consumer behavior, internal factors and external factors have a positive and significant effect on consumer behavior with the moderating variable of fresh vegetables, the moderating variable of fresh vegetables has a positive effect and significant impact on consumer behavior.
The purpose of this study was to determine how the influence of Fashion Consciousness, Subjective Norm, and Hedonic Shopping Motivation on Purchase Intention of counterfeit fashion products. This study used a quantitative approach that targets youth consumers in Denpasar City. Data was collected through an online questionnaire using a google form involving 100 respondents. The data were analyzed using SPSS software version 26.0. This research provides evidence that purchase intention is influenced by fashion consciousness and hedonic shopping motivation, while the subjective norm has no significant effect on the purchase intention of counterfeit fashion products. This research has implications for fashion product entrepreneurs, both original and counterfeit products, regarding the internal factors of consumers that influence purchase intentions on fashion products, especially counterfeit fashion products.
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