The article provides an overview of the state of the Russian market for new passenger cars and also considers the dynamics of sales volumes in this market for the period from 2017 to August 2021. Special attention is paid to representatives of the Chinese brands Geely, Haval, Chery in Russia, which show positive dynamics in sales growth in the falling Russian market for new passenger cars. The article will be of interest to a representative of the automotive industry.The analysis showed that in a falling market, you can increase your share due to the right strategic decisions in the field of marketing. Since the companies do not disclose their plans to "conquer the world", we relied on open sources (official sites) and analyzed the already committed actions of representatives of Chinese brands, comparing them with the results achieved. The method of work is a systematic approach to the statistical analysis of the dynamics and structure of the Russian passenger car market.

The article provides a detailed analysis of the competition and the degree of dominance in the Russian automotive market from 2009 to 2021 based on the statistics of the Association of European Businesses using the SV matrix. The authors distinguish three periods of market development, analyze the strategies of leading companies and the actions of regulatory bodies within the period 2012-2016 (when the number of dominant companies dropped from 12 to 5 and this composition was preserved until 2021). The research shows that the success of automotive companies was determined by the presence of institutional advantages and compliance with the strategy of the Russian regulators. The determining influence on the evolution of the dominance level in the market during the study period was provided by the state support program for automakers.

Subject. We analyze the electric vehicle market development abroad and in Russia, and factors affecting the development. Objectives. The aim is to study how the emergence of electric passenger transport can affect the entire Russian automotive market. Methods. We employ methods of logical and statistical analysis. Results. The demand for electric vehicles in Russia is formed by individuals for private use, legal entities for commercial use, and the State. By the end of 2021, the level, at which the market begins to grow due to the actions of the buyer, rather than the seller, has not yet been reached in Russia. According to experts, this level will be achieved, when the share of electric vehicles is 3-5% of the total fleet of the country. The analysis of international experience shows that the main driver of electric vehicle fleet expansion is government agencies that support the creation of charging and refueling infrastructure and economic incentives. Conclusions. The electric vehicle market development in Russia is at its early stage, therefore, its impact on the entire car market is currently insignificant. The electric car market in Russia has not yet reached the level, at which it starts to grow due to the actions of the buyer, and the seller. To achieve this level, the State support is required to create refueling infrastructure and economic incentives for the population.