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Previous research on sexual content in magazines has established that sexual advice is a commonly included feature but no study to date has identified the specific content of the messages that are being promoted regarding how to achieve good, better or ''great sex''. The purpose of this investigation was to determine, using both qualitative and quantitative methods, the components of ''great sex'' as depicted (and promised) in a selection of men's and women's magazines. Five major components of ''great sex'' emerged from content analysis including technical/mechanical/physical factors, variety, relationship factors, psychological factors and pre-sex preparation. Frequency counts showed an overwhelming focus on technical, mechanical and physical factors and variety as the prescribed means to achieve ''great sex'' according to popular magazines. Advice on how to achieve better or ''great sex'' tended to be framed in ways that promoted sexual and genderrole stereotypes, enforced narrow sexual scripts and presented readers with contradictory and conflicting messages. Similarities and differences between men's and women's magazines are discussed.

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2015) Individual and relational contributors to optimal sexual experiences in older men and women, Sexual and Relationship Therapy, 30:1, 78-93,

The need for models of optimal sexuality in sex therapy and the lack of theoretical and especially empirical foundations are discussed. Specifically, what lessons can be gleaned from those who seek and attain extraordinary sexual relations? As a preliminary part of a study of optimal sexuality, individuals who report having had "great sex" were interviewed. The six major themes emerging from the initial 50 hours are described. These are conceptualized as building blocks toward the farther reaches of human erotic potential and consist of being present, authenticity, intense emotional connection, sexual and erotic intimacy, communication, and transcendence. Clinical implications of these findings are discussed. The need for sex therapists to acquire and transmit new methods and skills is considered. A. Dana Ménard is currently a graduate student in the