2007
DOI: 10.1007/s12119-007-9013-7
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Twenty-one Moves Guaranteed to Make his Thighs go up in Flames: Depictions of “Great Sex” in Popular Magazines

Abstract: Previous research on sexual content in magazines has established that sexual advice is a commonly included feature but no study to date has identified the specific content of the messages that are being promoted regarding how to achieve good, better or ''great sex''. The purpose of this investigation was to determine, using both qualitative and quantitative methods, the components of ''great sex'' as depicted (and promised) in a selection of men's and women's magazines. Five major components of ''great sex'' e… Show more

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Cited by 53 publications
(53 citation statements)
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“…/00224499.2010 Lastly, regression analyses revealed that both SEM viewing frequency and the number of SEM types viewed uniquely predicted all three sexual preference variables. These robust relationships (particularly with the "kinky sex" subscale) indicate that heavy consumers of SEM hold similar sexual preferences to those frequently portrayed in SEM (e.g., Jensen & Dines, 1998; Krasses et al, 2003;Menard & Kleinplatz, 2008). However, because these data are cross-sectional, these results suggest only an association between these variables; it is necessary to understand that exposure to SEM may shape sexual preferences and that young adults often selectively seek sexual media whose messages correspond with pre-existing preferences.…”
mentioning
confidence: 87%
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“…/00224499.2010 Lastly, regression analyses revealed that both SEM viewing frequency and the number of SEM types viewed uniquely predicted all three sexual preference variables. These robust relationships (particularly with the "kinky sex" subscale) indicate that heavy consumers of SEM hold similar sexual preferences to those frequently portrayed in SEM (e.g., Jensen & Dines, 1998; Krasses et al, 2003;Menard & Kleinplatz, 2008). However, because these data are cross-sectional, these results suggest only an association between these variables; it is necessary to understand that exposure to SEM may shape sexual preferences and that young adults often selectively seek sexual media whose messages correspond with pre-existing preferences.…”
mentioning
confidence: 87%
“…In content analyses of women's and men's magazines promoting "great sex," Menard and Kleinplatz (2008) further noted that common messages revolved around sexual variety and experimentation, such as the use of sexual props, "kinky" activities such as mild bondage, role-play, and dirty talk, watching pornography together, and partaking in "rough," female-initiated sex. Another common theme (generally directed towards women) was "pre-sex preparation," which included personal appearance and grooming advice such as what clothes are "sexy" and appropriate pubic hair removal.…”
Section: Sem Use and Sexual Behaviors Satisfaction And Preferencesmentioning
confidence: 99%
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“…Cosmopolitan, Redbook or Men's Health) indicates that the information presented within these publications tends to reify sexual myths, reinforce the sexual double standard and emphasize the sexual and non-sexual differences between men and women (Carpenter 1998;Duran and Prusank 1997;Ménard and Kleinplatz 2008;Ward 2003). This is also true for editorial pictures (Krassas et al 2001(Krassas et al , 2003 and advertisements (Ward 2003).…”
Section: Sex and Sexuality In The Mediamentioning
confidence: 98%
“…Most studies of women's magazines have acknowledged the fact that men are a core focus of mainstream women's magazines, and that these publications are heavily engaged in instructing women on how to please men (Firminger 2006;Litosseliti 2006;McLoughlin 2008;Jeffries 2007;Ménard and Kleinplatz 2008). For example, McRobbie acknowledges the ubiquity of men in the pages of Jackie magazine: "even the enjoyment of fashion and pop music seemed to be defined in terms of the presence or absence of a 'boyfriend '" (1996: 182).…”
Section: The Data: a Corpus Of Women's Magazinesmentioning
confidence: 99%