The contemporary world is undergoing a global transformation. The near future is conceived by governments of technologically developed countries as a transition to a new social order, to Super Smart Society. Determining the parameters of sociocultural changes associated with this structure and identifying relevant leadership strategies is the main goal of this article. The study of this concept methodologically is based on cultural philosophical analysis. In addition to the relevant analytics, materials from official resources of the government of Japan, Russia, and other countries involved in the study of Society 5.0, the plans of which, despite the specifics, are very representative. This is especially true for Japanese plans since according to the developers' plans, they are aimed at solving problems facing not only the country of the Rising Sun but all progressive humanity. The author focuses on studies of the post-industrial, network, and information society. Comparing such distant disciplines as neurophysiology, psychology, and artificial intelligence programming (with which the prospects of Society 5.0 are inextricably linked), some semantic lacunae that underlie the transformation of life in the near future are revealed, that is, the virtualization of reality, semantic depletion of signs and increased value uncertainty. The author pays special attention to the problems of the development of human capital, the restructuring of knowledge, the skills used to meet human and social needs. The paper shows that the digitalization and clustering approach set a particular mode of motivated activity of leaders today. Three leadership strategies remain relevant: functional, based on resource hubs and bridges as places of power for leaders of the Culture 5.0, marketing, and strategy of conceptual and thesaurus myth design. Each of them can be implemented in a wide applied and predilection range: from administrative-technocratic and expert to the objective or artistically intricate.

The article is devoted to cultural transformations, which are associated, by the authors opinion, with the global development of information and communication technologies, transcultural noma­dism, as well as with the virtualization of cultural practices and clustering of consciousness, which segment cultural reality in a new way. The article examines the options for understanding and using the concept of cluster in science, politics, economics, and gives its cultural definition. The analysis of the cluster consciousness phenomenon involves the cultural-phi­losophical, structural, and hermeneutic approaches. Referring to the positions of I. Kant, S. Freud, M. Heidegger, M. McLuhan, C. Ratti, M. Claudel and others, the authors investigate cultural changes and argue the thesis that modern human consciousness works in the mode of splitting the cultural reality and constituting the world according to the cluster type. The article concludes that the modern cultural rea­lity is taking the form of a global multiplex network, and has some cluster decentralized forms of organization. Unfolding as a temporary and logical unity of events, it forms the identity of the actors involved, and can be interpreted as a key factor in the cultural diffusion of the modern world. These arguments can be illustrated by examples of the tourism industry development, cluster ways of organizing cultural spa­ces, M. Augé’s concept of “non-place”, and other scenarios of the functioning of cultural heritage objects according to new symbolic parameters. The authors demonstrate that, resulting the existential conversion of the places of tourist pilgrimage, millions of people acquire only an ersatz of the culture for which they have undertaken the journey, and the local population itself is being deprived of the symbolic and cultural core and memory that ensure the continuity and authenticity of the local culture.

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The article is devoted to one of the promi­sing approaches to description and design of mo­dern social and cultural processes — the cluster model, which takes into account both the processes of rea­lity defragmentation and the ways of its situational unification. The article shows the current directions of the cultural and philosophical research of cluster identity, new forms of communication and social interaction. The authors note that, at the forefront of the modern scientific and practical discussions, there are economic opportunities of the cluster system (the ability of cluster structures to self-regulation and complication of the relationships between subjects). The sources of the cluster discourse, on which the modern cluster policy of Saint Petersburg is based, are revealed. On the basis of official modern and historical documents, the article considers the capability and prospects of this approach in urban planning and rationalization of urban and regional development. By the example of Aviagorodok cluster, which began its development in Leningrad in the 1930s, the article demonstrates the lack of grounds for recognition of the economic approach to clustering adopted by the modern government as an innovative concept of development. At the same time, the reconstruction of the eighty-year history of the St. Petersburg air hub development demonstrates that the cluster approach (as a means of polycentric territorial and functional organization) has proved its feasibility and viability in the changing conditions of urban development. The authors conclude that the current official adoption and promotion of the cluster approach in urban planning requires an appropriate theoretical understan­ding, a cultural examination of the permissible ranges for the rationalization of urban environment improvement, as well as a cultural and philosophical analysis of the ability of clusters to form and develop new social and cultural syntheses.

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