This article discusses the features of the functioning of digital agencies in the Internet economy of the Russian Federation. The author of scientific work presented market analysis customized web development and marketing, including the basic parameters of the market, property supply and demand, consumption structure of services, the industry’s contribution to the Internet economy, the issues of digitalization, the role of the Russian outsourcing IT-companies in the international arena. The main problems facing the Internet economy market are analyzed and methods of their solution are proposed. Based on the study of the conceptual framework of the topic of scientific work, as well as based on the works of economists, leading programmers and consulting companies, the author examines the economic nature of the functioning of full-service agencies, in particular their Russian specifics. The analysis of programs and reforms that regulate the new rules for the use of digital technologies in the legislation of the Russian Federation, and their impact on improving the efficiency of technological entrepreneurship, was also carried out.

Against the background of globalization and the deepening struggle for international markets, competitiveness is among the most important indicators describing the performance of an enterprise. The purpose of this study is to create a methodology for assessing the level of competitiveness of enterprises. The proposed methodology is based on a dual model integrating the parametric and nonparametric methods for assessing the effect of using the financial mechanisms of competitiveness management. This study relies on regression and factor analysis. The focus is on the competitiveness level of 12 agricultural enterprises operating in Russia. Among the studied enterprises, the most competitive one is the enterprise that makes the best use of available resources when moving toward the desired amount of income (profit) and minimum costs. The proposed approach allows not only to assess the true level of competitiveness of an enterprise but also to identify reserves it can exploit to improve its competitiveness using financial instruments. At the same time, the stochastic dual approach proved to be a better choice in developing a competitiveness strategy.

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