No abstract

The present investigation was conducted in Parbhani, Hingoli and Nanded districts in Marathwada region of Maharashtra State. A structured interview schedule was used to collect data from 150 respondents who were viewing agricultural programmes on TV, as well as listening agricultural programmes on radio and also reading agricultural articles in the newspaper. The qualitative data were quantified using suitable statistical tools. The suggestions given by the farm women to increase the utility of mass media was studied by frequency and percentage method. Regarding suggestions to improve farm telecast majority of the respondents suggested to change the telecasting time (56.66 %) and to use local language (52.66%). Regarding suggestions to improve farm broadcast, respondents suggested to use simple language (59.33%) and provide useful information timely (50.67%). Regarding suggestions to improve utility of newspaper, respondents suggested that information should be given in easy language (60.00%), case studies of experienced farm women should be published in the newspaper (54.66%), information should be practicable (52.66%), letters must be bold enough (51.33%) and statistics of the nation, state and region should be avoided (46.00%).

SUMMARY :The present study was conducted in Parbhani district of Marathwada region of Maharashtra state.Parbhani, Jintur and Selu talukas of Parbhani District were purposively selected for study. 40 respondents from each taluka on the basis of maximum area under green gram. Thus, a total of 120 respondents were selected as sample for this study. The respondents were interviewed with the help of well structured interview schedule. Majority of the green gram were from medium farming experience, middle school level of education, medium land holding, joint family type and medium extension contact, social participation, annual income, economic motivation, risk orientation, sources of information, market orientation with medium knowledge level of recommended package of practices of green gram. It is also observed that education, extension contact, social participation, annual income, economic motivation, risk orientation, sources of information, were positively and significantly related with the level of knowledge of recommended package of practices of green gram growers.

The present study was conducted in Parbhani district of Marathwada region of Maharashtra state. Parbhani, Jintur and Selu talukas of Parbhani district were purposively selected for study. 40 respondents were selected from each taluka on the basis of maximum area under green gram. Thus, a total of 120 respondents were selected as sample for this study. The respondents were interviewed with the help of well structured interview schedule. Majority of the green gram respondents were from medium farming experience, middle school level of education, joint family type extension contact, social participation, annual income, economic motivation, risk orientation, sources of information, market orientation with medium knowledge level of recommended package of practices of green gram.