The relevance of the research is due to the need to identify the organization structure of pedagogical support of students' social adaptation. The increased scientific interest to social adaptation is justified by the crisis situation in the field of economic, political, social and spiritual relations. They are characterized by economic instability, environmental and demographic problems, cultivation of various value systems, deterioration in the health of the younger generation, insecurity of many categories of the population, growth of children's and juvenile delinquency, suicide in the modern world. Thus, the purpose of the research is to identify the logical structure of pedagogical support of students' social adaptation as theoretical and methodological basis for its implementation. The leading methods are pedagogical modeling and design. The comparative historical and pedagogical analysis made it possible to identify possibilities for optimizing pedagogical support of students' social adaptation for the organization of pedagogical modeling and design. The authors of the article present: conceptual foundations of pedagogical support of students' social adaptation as scientific and pedagogical direction ensuring the success of a certain teacher and institution; the logical structure of the process of pedagogical support of students' social adaptation, showing consistency and interconnectedness of the implementation of the system, group and individual kinds of support from the strategy development to swarming tactics and choosing an adequate technology. Moreover, the authors define the component composition of the accompaniment process, which is presented by theoretical-methodological, information-analytical, informative, technological, managerial and expert components. As a result of the experimental research carried out from 2002 up to the present, and the experimental introduction of the results of the research, we can see positive dynamics of the level of students' social adaptation at educational organizations. All specialists who provide pedagogical support of students' social adaptation (administrators, teachers, organizers, teachers of additional education, social educators) have received special theoretical and methodical training at seminars and scientific and practical laboratories conducted by the authors of the article. The logical structure of pedagogical support of students' social adaptation can be used in scientific research. In addition, it is possible to build different processes of the activity of educational organizations of various types on the basis of organizing pedagogical support of social adaptation of younger generations.

The problem under investigation is urgent due primarily to the growing role of virtual communications in modern society, and to the growing influence of the information flow on a person's consciousness. The purpose of the article is to study downshifting in social networks and to identify behavior patterns using the example of the downshifters' community in Kirov. They consciously limit virtual communications in social networks on the Internet. The authors of the article used the methodology of qualitative sociology, since the subject of the research is new and atypical social phenomenon for modern society. The sample of the study included representatives of the youth of the city, the choice of respondents was based on the snowball technique. The leading method is a qualitative deep semistructured focused interview, which allows to identify causes of virtual downshifting and features of vital activity of participants in this social group. Empirical material was processed with the help of the method of analytical induction, that is to select several groups of phenomena with recurring signs from the set of phenomena, and then to construct a hypothesis about the properties of groups. The results of the article are: the identification of reasons for downshifting in social networks; the characteristic of the typical behavior of the downshifting community; and the identification of two subgroups within the studied community with slightly different models of behavior. The theoretical significance of the research is the development of scientific knowledge about the phenomenon of downshifting. The materials of the article can be useful for authorities, businessmen, teachers and educators working with the youth audience.

SLOW MOTION AND VIRTUAL DOWNSHIFTING IN MODERN SOCIAL INTERACTIONSModern socio-cultural trends (with the generic name of postpostmodern), manifested in the increasing proliferation of virtual communications on society, including qualitative and quantitative growth of Internet technologies (social networks, various mobile applications, etc.) and computer games provoke some parts of society are partially or completely exempted from the influence of the virtual environment.Keywords: virtual downshifting, slow motion, postpostmodern.Resume: Basic installation of culture are currently in a serious state of change. The reason for change is the Internet and created by the participation of alternative virtual reality. A common name for all attempts to give a name to this new era recognizes the concept of postpostmodern. It is possible to allocate three components of postpostmodern: virtualization of the space of social interactions and the creation of tehnoobshow, glocalization, transcendentalism. The dissolution of man in the space of virtual communications, leads him to the care of space communications in the true reality. Man multiplies your identity, refuses to be isolated and established social status, and in communications between people leveled out of the national, linguistic, cultural and social differences. One of the trends of modern society emerged as a response to the increasing pressure on the human side of culture and society -slow motion. The essence of this movement consists in the deliberate slowing of the pace of life. In parallel with the process of entering the Internet technologies in mass usage, and there is a virtual "slowdown", which within the era of universal virtuality seems quite contradictory and paradoxical trend. An attempt to solve this mismatch may be an appeal to the concept "centaur-problem". Perhaps in the end, these conflicting trends will provide the understanding of social and cultural vectors of development of modern society. And slowing virtual communications can allow to save our sanity, families, relationships, and the ability to find happiness in the world is valid.

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