Tourism is undoubtedly considered to be a strategic industry, especially in the countries with unique natural, cultural and historical resources. However, not very long ago the function of tourism in Russia was more of social character than of economic one. At present tourism is the largest intersectoral complex with a significant multiplicative effect. In order to strategize the tourist industry according to Dr. Vladimir L. Kvint’s methodology it is necessary to evaluate global, national and regional tendencies and consistent patterns, to make analysis of opportunities and threats and to concentrate on the priority trends of development of tourism. To be implemented the trends must be provided with competitive advantages. Kuzbass possesses unrealized potential in the development of niche types of tourism which include snowmobile, off road and industrial tourism. In the conditions of the current financial crisis it is a significant competitive advantage of the region which will make it possible to develop both intraregional and interregional tourism in this direction. Exhibition and fair activity is the most important tool of communication, a mechanism of promotion of new technologies and goods into foreign and domestic markets and a powerful driver of economy. Strategic interests both of the state and its key industrial region Kuzbass can also be realized by organizing international industrial fairs. The objective of the article is to ground the expediency of strategic development and to determine the priority directions for the development of tourism and exhibition and fair activity for the region’s economy in the post-crisis conditions.

The Russian Far East possesses an enormous natural and economic potential, however, its sectoral structure is represented mainly by extractive and manufacturing industries. Certain limiting factors impede the economic development of this microregion and the implementation of its strategic development priorities. Tourism and exhibition and trade fair activities are the largest inter-industry complexes with a significant multiplier effect on the local strategic goals. The research featured tourism and exhibition and trade fair activities as both interconnected and independent complexes that stimulate the economic growth, increase employment, and improve the quality of life in the Russian Far East. The authors assessed the regional potential for tourism, recreation, exhibitions, and trade fairs based on all resources available, their territorial combinations, the local economic turnover, and the needs of the local population and tourists. The analysis provides a comprehensive and systematic solution to such major issues as economic diversification, emigration, long-term economic growth, and the quality of life in the region. If the sphere of tourism, exhibitions, and trade fairs acquires substantial state support, the microregion will be able to implement a number of breakthrough projects in these industries. The Russian Far East will be able to meet the goals of its strategic development only if the federal and local authorities realize the socio-economic importance of tourism, industrial exhibitions, and trade fairs.

The collective monograph "Conceptual Future of Kuzbass Region: Strategic Outlines of Development Priorities until 2071 (50-year Perspective)" presents strategic initiatives aimed at creating a better life for Kuzbass residents in the 50-years perspective. For this purpose, we justified strategic priorities of restoring the environment and natural resources efficient using, improving the urban environment, developing infrastructure and new industries in the region, and promoting Kuzbass products to foreign markets.

Московский государственный университет им. М. В. Ломоносова Старший преподаватель кафедры управления рисками и страхования экономического факультета Заместитель Генерального директора АО «Экспоцентр» (Москва)

Under the influence of globalization and international economic integration, borders appear to be a strategic resource for the development, especially for the border regions of the country, where cross-border spaces and institutions are basically formed. The development of cross-border cooperation in the tourism trade show industries and international cultural exchange is a strategic direction for diversifying the economy of the Russian Far East. The article provides a general analysis of the incoming tourist flow and an OTSW- analysis of the Far Eastern border regions of Russia to justify the need of the development of these strategic directions of macroregion’s economy.