The process of massive transition of enterprises to Industry 4.0 is underway at the current stage. Under such circumstances the production units development management becomes impossible without a profound management processes transformation and the formalizing management actions. The purpose of the study is to improve the of knowledge-intensive industries development management through the creation of an algorithmic model of development in the new industrialization. In pursuit of this goal, the following tasks have been accomplished: subject-object relations were studied and attributed in knowledge-intensive industries development management; identified and formulated the basic principles of the development management model; identified the main levers of development management, taking into account interest groups; characterized by an elementary set of methods and tools for managing development; an algorithmic model for managing the development of high-tech industries was formed. One of the central elements of the proposed model is an assessment of the level of enterprise development. It includes compulsory monitoring of the production development and the degree of its knowledge-intensiveness. Assessment of the current development and interpretation of its results allow the selection of key indicators for a targeted impact on the development of high-tech production.

The digital advertising development features and prospects in the world and in the Russian Federation in particular have been considered. An approach to defining the advertising concept essence in the digital field has been presented. A summary of the scientific research results has made it possible to identify the industry’s growth constraints and its main development drivers, as well as define the importance and distinguishing features of modern advertising campaigns in the digital space. Based on analysis of current data from relevant organisations for the digital advertising market, an increase in growth rates has been identified overall by region and country, as well as for individual advertising segments.

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Relevance. To be successful, enterprises need a comfortable information and economic environment. The importance of state regulatory policy increases to achieve a favorable business climate. This is due to the limited resources of some Russian businesses and COVID-19 impact. The purpose is within the framework of the paradigm of strategic management, consider the activities to create favorable information and economic conditions for enterprises. Objectives: analyze information and economic systems to support enterprises as a management result to ensure a comfortable business environment. Methodology. The author uses methods: posteriori analysis, synthesis, comparison, generalization, classification and data visualization. Results. In the context of digital transformation, the relationship and mutual influence of favorability and informativeness are clearly manifested in the enterprise environment. The strategic management of economically developed countries confirms the possibility of simultaneous implementation of the state development strategic goals: "comfortable business environment" and "informatized society". This experience should be taken into account in regional management when setting goals, developing and implementing appropriate comfort measures. In this study, the author examines the enterprise comfort environment within the strategic management paradigm framework on the example of the Republic of Crimea. Two separate systems of enterprise support exist in the Republic of Crimea. The available regional information resources are not convenient enough. Conclusion. The goals of operational management on the comfort of the business environment and the digitalization of the economy are fundamentally interconnected at the regional level. Their achievement is a single process.

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