In the article the problems related to evaluating efficiency of investment projects within the framework of realizing new industrialization of Russia are analyzed. The main tendency that provides for innovation activity namely is regarded. Variants are analyzed of conducting innovation strategy formulated in the "Forecast of Social and Economic Development of the Russian Federation for a period till 2030". A conclusion is made on the necessity of realizing the third variant aimed at developing breakthrough technologies. As an example in this field it is proposed to study a project on creating a system of information-analytical searching based on the methods of artificial intelligence and aimed at fulfilling functions of intellectual management of innovation activity. The necessity to evaluate such projects from the position of the state, i.e. to evaluate their social efficiency, is also proved in the article. A variant of possible assessment of the project's effects on the scale of the country is determining the value of saving of time spent on searching scientific and technical information necessary for innovation activity. Moreover, in the article analysis of the present legislative base regulating innovation activity is conducted. Conclusions are made the present legal standards do not propose adequate approaches to evaluating innovation projects and their influence to the economy of the country. Besides, the projects in the sphere of new industrialization of Russia due to their novelty and vagueness of the final results demand more thorough examination which is impossible without attracting highly skilled specialists of assessment.