<p>Activity based learning is a successful educational model in various disciplines and recently it has been proved very effective in business institutes also. This paper was intended to explore the effects of internship in the university students of Pakistan as an activity based learning in order to boost their skills and abilities. Qualitative research as research design was adopted for the study following interpretivist paradigm. For the purpose of data collection, 30 students from business institutes were interviewed. Only those candidates were chosen who had recently completed their internship in well-known organizations of Pakistan. Data analyses were done through NVivo software version 11, suggested for qualitative data analyses. Findings proposed that industrial internship is a viable activity for the learning and growth of university students. Practical experience, teamwork, understanding strengths and weaknesses, financial support for further studies and exposure to real world problems were found chief outcomes of internship in terms of professional development. Likewise, goal setting, internal motivation, confidence, punctuality, regularity and understanding responsibility in terms of personality development were found as key outcomes of internship for business students. Keywords: activity based learning, business students, internships, professional development.</p>

Over the years, the usage of smartphoneshas burgeoned worldwide. However, it is noteworthy that with this multiplied usage and popularity of smartphones,most of the consumers demonstrateerratic behavior in the selection oftheir preferred brand. Therefore,in order to understand this phenomenon further, this study wasconducted in Pakistan to examine the brand switching behavior of young consumers in the smartphoneindustry.For the purpose of this study, a theoretical framework marks out the relationships between social influence, sales promotion, variety seeking and brand switching. Themethodologyadopted for thisstudy comprised of a quantitative researchdesign,followingapositivistic research paradigm. A sample of 500 young smartphone users from the population of major cities of Pakistan was approached using purposive-sampling method,from which 482 responses were acknowledged. The data was collected via the survey method,following close ended questionnaires. The data was then analyzedby applying the structural equation modeling technique. The research findings filled in theresearch gaps by revealing apositive relationshipbetweensocial influences, variety seekingand sales promotion onbrand switching. However,brand loyalty was found to have a significantunfavorableimpacton these relationships. Brand loyalty weakens the relationship of social influence, variety seeking and salespromotion with brand switching.Hence, the presence of brand loyalty restrictsconsumers from switching theirsmartphone brand due to the influenceof the above mentionedfactors.

The purpose of this study is to find extrinsic and intrinsic motivation that has positive impact on employee’s engagement. The study was conducted in the health care sector in Pakistan. A sample size of 100 employees was selected using convenient sampling techniques. The data were collected from doctors, nurses and managerial level of employees. 100 questionnaires were distributed among these employees out of whom 80 filled questionnaires were received forming percentage of 80%. These properly filled questionnaires were used for data analysis. Data were analyzed through descriptive statistics, reliability analysis and regression analysis. Findings of the study reveal that there is significant relationship of extrinsic and intrinsic motivation on employee’s engagements in the health care sector of Pakistan.

Background: Mal-practices are the unethical marketing practices which are undertaken by mostly pharmaceutical companies to influence the doctors to prescribe their products to the patients. Objective: This study aimed to identify different kinds of mal-practices that exist in pharmaceutical companies of Pakistan and to inquire how these mal-practices influence the financial and health position of the patients. Methods: The exploration is based on interpretivism research paradigm with intention to underpinning in-depth realities. Data were collected through audio and video recorded semi-structured interviews from the doctors, pharmacists, and medical representatives of different pharmaceutical companies in Pakistan. Qualitative data was analyzed via NVivo software to explore different themes of the study. Results: Outcomes of this study demonstrate various kinds of mal-practices by pharmaceutical companies. The research that is reported in this research paper is groundbreaking and innovative. Conclusion: Findings suggest that pharmaceutical mal practices have ultimate impact on patients’ health and their pockets. Clients suffer from prolonged treatment, expensive medication, additional unneeded medicine, health hazards and below standard medication.

Sugar, citric acid, phosphoric acid, and caffeine are extensively present in soft drinks. The high concentrations of these elements have harmful effects on human health. A series of nine carbonated drinks namely Pepsi, Mountain Dew, 7-up, Mirinda, Coca cola, Sprite, Fanta, Amrat cola, and Amrat lemon were collected from the open market of Peshawar, Pakistan. Various physicochemical parameters were measured to evaluate the quality of the collected drinks. Brix (Total dissolved solids) were found to be 11.40, 11.90, 10.70, 12.90, 10.37, 10.0, 13.00, 10.6, and 10.20% in Pepsi, Mountain Dew, 7-up, Mirinda, Coca-cola, Sprite, Fanta, Amrat cola, and Amrat lemon, respectively. CO2 gas volume (G. V) was found to be 3.60, 3.20, 3.70, 1.80, 3.80, 3.80, 1.80, 3.80, and 3.70 G.V in Pepsi, Mountain Dew, 7-up, Mirinda, Coca-cola Sprite Fanta, Amrat cola, and Amrat lemon, respectively. Caffeine was found only in Pepsi, Coca cola, Amrat cola, and Mountain Dew, having a concentration of 103, 105, 109, and 146 mg/L, respectively. Pepsi, Coca cola, and Amrat cola were free of citric acid. The citric acid amounts were 1337.6, 1459.2, 1816.32, 1196.8, 1664, and 1216 mg/L in Mountain Dew, 7-up, Mirinda, Sprite, Fanta, and Amrat lemon, respectively. Phosphoric acid was found only in Pepsi, Coca cola, and Amrat cola, in the amounts of 583.1, 490, and 588 mg/L, respectively. It is concluded that the frequent use of carbonated soft drinks (CSD) could cause serious health damage.