The recent paradigm shift from recruitment of international students to retention of students encouraged radical changes on the consumption of educational services from university serving the students for creation of mutually beneficial relationship between the students and the university. The impact of globalization hit the economy in two paradoxes; first, consumers have more choices but less satisfaction; second, service providers have more strategic options, which yield less value. Against this background, this study proposed and validated destination loyalty model to arrest the increasing students' attrition at study location. The declining state funding of higher education challenged the management of education sector to design sustainable competitive advantage strategy not only to attract but also to retain students at their study destination. A total of 498 data was solicited from international students at Malaysian public universities, partial least square structural equation modeling (PLS-SEM) was used to test the reliability and validity of items and constructs. The results show that relationship marketing dynamism of service quality, students' satisfaction, perceive image, perceived value and personal reasons were stable for international student loyalty to study destination. A new model called 2S2P was developed for emerging education destinations. Theoretical and practical implications as well as directions for future studies were documented in the paper.

Performance continuity is a major challenge for several organizations. In this regard the leadership  plays a significant role. Thus, the purpose of the current research is to identify the role of leadership  behaviors including challenging the process, inspiring a shared vision, and enabling others to act  over performance continuity in UAE public sector organizations. Furthermore, the study also  examined the moderating role of technology business analytics over the relationship between  challenging the process, inspiring a shared vision, enabling others to act, and performance  continuity in UAE public sector organizations. For the said purpose primary research has been  conducted and the data has been collected from adopted instruments. The findings of the study  revealed that challenging the process, inspiring a shared vision, and enabling others to act has a  significant impact over performance continuity. Likewise the moderating role of technology  business analytics over the relationship between challenging the process, inspiring a shared vision,  enabling others to act, and performance continuity has also been found significant. The study  enriched social exchange theory with the help of system theory to support the moderating role of  technology business analytics. The study is significant for the academicians as well as practitioners  to understand the leadership behavior required to enhance performance continuity.

Internationalization of higher education is one of the dynamism of globalization which has reduced institutions of higher learning

Competitive advantage is considered as an element which is critical to achieve. This study argued  that employee creativity is important for gaining competitive advantage. Likewise. the study also  argued that leadership behavior play a significant role in developing creativity among employees.  For the purpose of colleting the data three leadership behaviors which are supported by the  literature in incorporating employee creativity for gaining competitive advantage have been  chosen. The data for transformational leadership, transactional leadership, and autocratic  leadership has been collected from the prior studies. The reliability and validity of the instrument  has also been ensured and the data has been collected from department of Government housing  programs in Abu Dhabi, Dubai, and Sharjah – UAE. The results of partial least square, structural  equation modeling revealed that transformational leadership, transactional leadership, and  autocratic leadership has a direct and significant positive impact over employee creativity as well  as competitive advantage. The findings further ensured that employee creativity mediates the  relationship between transformational leadership, transactional leadership, and autocratic  leadership and competitive advantage. The findings have practical as well as theoretical  significance. At the end some limitations and future recommendations are also mentioned.

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