This paper attempts to find out the factors important in developing a suitable marketing strategy for insurance companies in Saudi Arabia. It investigates the reasons for buying insurance by the current users of insurance, reasons for not buying insurance by non-users of insurance and the issues and problems faced by Saudi Insurance industry.The study is based primarily on primary data collected randomly from 500 users of insurance, from 400 non-users of insurance and 80 insurance executives through structured questionnaire in Jeddah city of Saudi Arabia. The three questionnaires were developed in English and translated into Arabic for effective response due to Saudi Culture, and language. The response from the three groups of respondents were analyzed using simple statistical techniques such as percentages, mean, chi-square tests, factor analysis, and ANOVA analysis with the help of Statistical Package for the Social Sciences (SPSS).The results of the study show that the social and regulatory factors played crucial role in the consumer's decision in purchasing insurance. However it was also found that the public at large is unaware about the benefits of insurance, and various types of insurance products. The insurance companies shall focus of promotional marketing strategies. The marketer's primary focus should be on promotional activities.

Due to the rapid expansion in banks and the severe competition for customers' retention, banks have started using various marketing strategies to achieve their objectives. Customer Relationship Marketing is one of the marketing strategies that may be used in this respect. The study aims to investigate the impact of Customer Relationship Marketing on Customer Satisfaction in Banking Industry in KSA and Jordan. An e-mail questionnaire was designed and sent to 500 hundred customers of Arab Bank in KSA and Jordan, creating two sample pools of respondents. A total of 151 of the collected questionnaires were valid. The study findings show medium to high degrees of positive attributes of the two samples toward Customer Relationship Marketing dimensions (trust, commitment, communication, empathy, social bonding and fulfilling promises) on customer satisfaction. The findings also indicate different attitudes regarding the importance of Customer Relationship Marketing dimension between the two samples. The findings also indicate different results regarding the impact of Customer Relationship Marketing on customer's satisfaction due to gender, age and educational level. Ultimately, the study suggested that Arab bank, whether in the study's two selected countries, or in other countries where it has branches and operates from, should apply Customer Relationship Marketing in order to maintain its market share in the market.

This study attempts to find out the problems and challenges confronting the insurance industry of Saudi Arabia from employees' perspective. The study aims at highlighting the areas which need special attention of the insurance companies in particular and policy makers in general. The study is based on primary data collected from 80 insurance professionals currently working in various insurance companies of Saudi Arabia. To get diversified information, the insurance professionals have been categorized into the following three sub groups with special focus on marketing professionals such as insurance salesman, marketing executives, and other executives. A questionnaire originally developed into English and translated into Arabic in consideration of cultural factor was randomly administered to the insurance professionals. The collected data was analyzed on SPSS software for meaningful results. The findings of the study show that the industry is lacking qualified and experienced insurance professionals. There is huge requirement of specialized education and training in insurance area. The industry is highly dynamic and is going through high competition among the insurance companies. The findings further suggest that the people buy mainly compulsory insurance policies namely; motor insurance and health insurance, and the executives are facing the problem of low achievement against high targets. The industry as a whole is dominated by few large insurance companies, thus intensifying the competition among the others over the compulsory lines of insurance business. The code of conduct for the industry is good and supportive. Finally, the results show that there is positive change in the behaviour of the customers; they are becoming receptive towards insurance. Thus, from the findings, it can safely be suggested that the policymakers and those responsible for developing insurance industry in Saudi Arabia should find out ways of providing more educated and qualified professionals to the industry and promote professionalism in insurance industry. The policy makers should promote healthy competition among insurance companies and try to control the dominance in market by few insurance companies.

Background: Information now owned by business organizations of all kinds' forms new edge of new civilized Organization as it emerges its new theme of open horizon. The importance of modern information systems had aspired all excusive to depend on this technology, management information system there for we rely on it as a" processing preparation to flourish the directors with all needed information so as to assist him in making accurate decisions and achieving Hospitals goals". Methods and Results:The study aimed to measure role of information systems in management control at AL-Bashir Public hospital. The study included a group of 70 questionnaire staff administrators' questions and had distributed it randomly on a sample of population study, 61 have been subjected to statistical analysis questionnaire at a rate of 87% of the population of the study. And using the program of (SPSS) package to extract results statistical analysis the members response of study sample, the researcher reached to a significant effect of the components of information systems to management control at Al Bashir hospital.In the light of theoretical studies and statistical analysis of this study sample reached the following conclusion:1) This research found that the level of software in hospital is high and available.2) As of the results are concerned the physical dimension of computer sub-parts is of more important in terms of relatively level compared with other sub-dimensions of role of information systems in management control, and followed then with sub-networks of local and national levels.The study also concluded also many recommendations as obvious that hospital directors shall execute many training courses to enable the process of control connotation among staff members, and other growth segments in the field of information systems and mere latest technology at this topic.