The use of chatbot or conversational agents is becoming common these days by the companies in many fields to make smart conversations with users. Backed by artificial intelligence and natural language processing they provide a strong platform to engage users. These positive aspects of chatbots can be beneficial in the educational sector, especially in conducting online survey. This study aims to explore the feasibility of a new chatbot approach survey as a new survey method in Moroccan university to overcome the web survey’s common response quality problems. Indeed, having student feedback before and after graduation is essential for university assessment. This new approach keeps students engaged, supportive, and even excited to offer feedback without getting bored and dropping the conversation, especially in Moroccan universities known by an overcrowding of students where it is difficult to get their feedback. This feedback feeds into our university' databases for further reporting and decision making to improve the quality of educational content and student-oriented services. Finally, we have shown the effectiveness of our approach by a comparative data study between the traditional online survey and the use of this chatbot.

<span lang="EN-US">Due to the current health crisis caused by covid 19, <span>a negative impact has occurred on the global economy and more specifically on employability. Many people have lost their jobs or have seen their incomes drop. Nowadays, the search for job offers or potential candidates is done mainly online, where several platforms already exist (LinkedIn, Viadeo or others online recruitment systems). These solutions are particularly difficult to use due to the volume of data to be found and the manual compatibility check. In addition, the surplus of unqualified candidates and unverified resumes is a major concern of online recruiting systems. What we propose in this article is a framework that helps bridge the gap between graduates and recruiters through a big data architecture for university based on a real and certified database of graduates and companies.</span></span>