No abstract

The Community Service Team (PKM) of the Visual Communication Design Study Program has carried out PKM activities in Mulyojati Village, Metro City with a focus on service in the form of branding MSME products for residents of Metro City Urban Village. The importance of the role of product branding in a marketing activity is the background of this activity. The brand of a product will be easily remembered by potential consumers because of the emotions and imagination of consumers (brand awareness) that arise due to the impact of the branding. The method applied in this activity is the Presentation Method regarding the definition, function, purpose, and benefits of product branding. After completing the presentation, the service team conducted an evaluation in the form of a partner understanding survey regarding branding before and before the activity.

This visual branding training for UMKM prioritizes the crucial role of logos as the main component of visual branding for product marketing activities for benefits and how to design a logo that is easy to remember in accordance with logo principles so that the logo can give a memorable impression to potential consumers. The achievement of this activity is how the future training participants will know and be able to produce logo designs that represent the image of their business. Presentation of visual branding materials using presentation, discussion and practice methods. Presentations are used when the service team explains the function of visual branding and its components such as logos, taglines and promotional strategies. In the stage of introducing the graphics application, the service team gave the Corel Draw module to the trainees. The first day of the training, after the presentation of the material, the service team immediately installed the application on the trainees who brought laptops. The service team asked participants to understand and study the tools in Corel Draw in accordance with the content of the modules that have been given. Keywords— Trainning, Visual Branding, Gedong Tataan.

Penelitian menghasilkan cetak biru perencananan strategis sistem informasi/teknologi informasi pada Akademi Teknologi Pringsewu (ATP). Penelitian ini menggunakan metodologi yang dikemukakan oleh Joe Ward dan Joe Peppard. Tahapan yang dilakukan dimulai dari melakukan analisa lingkungan bisnis internal dan eksternal organisasi, analisa SI/TI internal dan eksternal organisasi, dilanjutkan dengan proses identifikasi strategi, dan melakukan rancangan portofolio masa yang akan datang. Metode analisis yang dilakukan menggunakan beberapa metode analisis antara lain, SWOT, Critical Success Factor, Value Chain, PEST, dan Mc Farlan Strategic Grid. Tujuan strategis dari penelitian ini adalah memberikan pelayanan yang prima dengan menyediakan sistem informasi sebagai alat transaksi pelayanana kepada seluruh civitas akademika berdasarkan prioritas rencana implementasi sistem informasi.

Data or information now is not only presented in text, but can also be presented in other forms for example in the form of images. Still image data and moving picture require storage which is much bigger than the text data. As a consequence, we need a method that can speed up the process of indexing and retrieving digital images as well as to reduce storage needed. So increasing data in the form of digital images does not reduce the speed and performance of computers and image data transfer in the internet. In this paper, we try to explore the JPEG image which is currently considered as an international standard for images in WWW. Most of the images currently stored in a media that we use frequently or on the internet are in JPEG format. This JPEG format has many advantages compared to other formats one of the advantage of JPEG is the size smaller compared to other such as PNG, and TIF. Therefore, JPEG has a very important role in saving storage without reducing quality of image itself. The research was carried out to determine the effectiveness and speed of retrieving natural images and artificial images using the CBIR method, research using no less than 5,000 images, and applying queries from 50 to 80. The results showed than in terms of effectiveness, images artificially better than natural images while natural speed is better. On the hand, speed of retrieving of natural images much better compared to the artificial images.