Relational benefit has an important role in improving relationship quality in a consumer services company, particularly in credence service. However, there are only a few research on the link between relational benefit and relationship quality, especially in credence service like priority banking services. The objective of this study is to fulfill this gap by investigating the links of relational benefit on satisfaction and trust. A survey questionnaire was run to 338 priority banking customers in Jakarta. This study found that functional benefit has a significant influence on relationship satisfaction and trust, while social benefit also has a significant influence on satisfaction and trust. The findings imply that service providers like bankers need to consider the functional benefit and social benefit as it directly affects their customer’s relationship satisfaction and trust. The result of this research is crucial when the intended customer is an important segment like the priority customers who have large deposits and investment products in the banks.

Water tariff increase has been suggested as part of the water services industry reform agenda in Malaysia. This study explores the issue on Malaysian households’ willingness to pay (WTP) for a promised improved domestic water quality and services. Descriptive analysis on data from 262 household’s paid water users, the study found that majority of Malaysian household’s WTP to be at the less than RM5; these consist of those who live in rural and suburban areas (not urban), those within all income categories (except for those earning between RM6001-RM9000), and those with education level less than Master and above degree. The findings indicate the importance of socio-economic factor to be considered by SPAN and water services providers in any plans to increase water tariff.