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Consumer attitude, Product attribute, Theory of reasoned action The development of today's economy growing rapidly, accompanied by increasingly sophisticated technological advances that led to the emergence of competition among firms.Increasing number of motorcycle brand in circulation led to a very tight competition in the motorcycle market, particularly in the type of motorcycle. This makes the consumer faced with various choices of brands, so the motorcycle manufacturers need to know the tastes and desires of consumers to create and sell a motorcycle can be favored by consumers. The purpose of this study were to determine what attributes are considered important by consumers to the product brand motorcycle Honda, Yamaha, and Suzuki, and to assess consumer attitudes toward product attributes motorcycle Honda, Yamaha, and Suzuki, The model used is multi-attribute attitude model of Fishbein Attitude Toward to Object Model and the Theory of Reasoned Action. The results of this study indicate that (1) that are considered important attributes are attached to the product brand motorcycle Honda, Yamaha, and Suzuki is the attribute Price has the highest positive score compared * with a score of other attributes for each of the Honda brand motorcycle , Yamaha, and Suzuki. (2) consumer attitudes showed a positive attitude in which the score for the Honda is +60.03, +56.14 Yamaha, and Suzuki is +55.00. (3) the dominant factor influencing purchasing decisions motorcycle products for the Honda brand is a member of the family, while for the brand Yamaha, and Suzuki are the others

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Car Free Day (CFD) programs are widely adopted in Indonesia with the concept of a free day driving with the aim of reducing motor vehicle pollution. CFD is increasingly in demand by the public because it raises various activities. The purpose of this research is to explore the factors that drive society to come to Car Free Day in Indonesia. This research is a type of qualitative research and explorative. Data was collected for 3 months by observing, interviewing, and distributing questionnaires to 400 respondents. The data was then analyzed using exploratory factor analysis (EFA) with the help of SPSS analysis tools. From 10 factors that produced by interviews with a number of key persons, the results showed that the factors were reduced to five namely culinary factor, refreshing factor, expression factor, family tourism factor and business factor. Judging from the Eigen-value, culinary factor is the most dominant factor in encouraging Indonesian people to come to Car Free Day. The results of this study indicate that car free day in Indonesia, provides more benefits in the form of community happiness, but it does not significantly impact to the improvement of environment as its original purpose.

Abstract. Mobile payment is generally a payment tool in the form of software available in smartphones to make it easier for its users to make transactions anytime and anywhere his research aims to give empirical evidence of the influence of perceived ease of use, perceived usefulness, trust, and security on the interest in the use of mobile payment in Garut University students. We collect questionnaires from 100 students that are selected using the proportionate sampling method. The data is then analyzed using multiple linear regression. The analysis’ results show that both perceived of benefit and security variables partially has a positive effect while the perceived ease of use and trust has an insignificant effect on the interest in using mobile payments. This study provides an essential insight into how academic users in rural areas in Indonesia adopt electronic payment technologies. Keywords: Perceived ease of use, Perceived of usefulness, Trust, Security, Interests.