ÖzBu araştırmada, 25-28 Ağustos 2016 tarihlerinde, İstanbul"u ziyaret eden on bir Pakistanlı (erkek) turistin bir paket turda sergiledikleri turist davranışları (satın alma, pazarlık, bahşiş, etkileşim vb.) katılımlı gözlem tekniği kullanılarak incelenmiştir. Araştırmacılardan biri, söz konusu paket turda katılımlı gözlemci olarak yer almıştır. Turistlerin doğal davranışlarını daha iyi gözlemleyebilmek amacıyla, aynı zamanda profesyonel turist rehberi olan araştırmacı, Pakistanlı turistlere stajyer rehber olarak tanıtılmıştır. Katılımlı gözlemlerin değerlendirilmesinde, Acar (2018) tarafından geliştirilen katılımlı gözlem formundan yararlanılmıştır. Acar (2018), Pizam ve Sussmann (1995) tarafından geliştirilen "20 tipik turist davranışı" ölçeğinden faydalanarak ve sektör çalışanlarının görüşlerini de alarak bir katılımlı gözlem formu oluşturmuştur. Sonrasında araştırmacı, oluşturulan bu parametrelerin uygulanabilirliğini test etmek için 14 Temmuz-2 Ağustos 2016 tarihlerinde Kuşadası"nda on adet günübirlik tura katılmıştır. Yapılan pilot çalışmalar neticesinde, gözlemlenmesi mümkün olmayan maddeler, katılımlı gözlem formundan çıkarılmıştır. Daha sonra Belçika, İran, Hollanda, Almanya, Güney Kore, Japonya, Yunanistan ve Rusya"dan gelerek Kuşadası, İstanbul, Antalya ve Kapadokya"da gerçekleştirilen günübirlik turlara katılan ziyaretçilerin davranışları, 33 maddeden oluşan bu katılımlı gözlem formu çerçevesinde değerlendirilmiştir. Turistlerin rehberli turlardaki davranışlarını söz konusu katılımlı gözlem formu çerçevesinde değerlendirmeyi amaçlayan bu araştırma bulgularına göre, Pakistanlı turistlerin paket tur boyunca pazarlık etme eğiliminde oldukları, İngiliz çayı tüketme alışkanlıklarını ziyaret ettikleri yerlerde de sürdürmeye çalıştıkları, tur programı dışına çıkma yönünde davranışlar sergiledikleri, rehber tarafından belirtilen zaman planına yeterince riayet etmedikleri, bahşiş vermedikleri ve alışverişlerinde ağırlıklı olarak kıyafet ve lokum satın aldıkları gözlemlenmiştir. AbstractAt this research, eleven (male) Pakistani tourists" package tour behaviours (shopping, bargaining, tipping, interacting and etc.), who visited Istanbul on 25-28 August 2016, was investigated by using the participant observation method. One of the researchers took part in the mentioned tour as a participant observer. The researcher, also a professional tour guide, was introduced to the tourist group as an intern with the purpose of observing their natural behaviours much better. The participant observation form developed by Acar (2018), was utilized when evaluating the observations. Acar (2018) developed the participant observation MANAS Journal of Social Studies 3932form in question by utilizing the scale of "twenty typical tourist behaviours" developed by Pizam and Sussmann (1995) and also taking some industry professionals" opinions. Then, the researcher took part in ten daily excursions in Kusadasi on 14 July-02 August 2016 in order to test those parameters. As a result of the pilot studies, unobservable items are excluded fro...
PurposeThis study aims to assess the relationships between cultural travel motivation, two dimensions of authenticity and satisfaction of domestic tourists visiting Sirince in Turkey. Given the structure of the model, authenticity is two latent variables, indirectly affecting satisfaction.Design/methodology/approachThe research takes a predictive and explanatory approach rather than theory confirmation. Partial least squares (PLS) algorithm was used to assess the multiple mediation. The data were collected from 391 domestic visitors through a self-administered questionnaire.FindingsThe research highlights that two dimensions of authenticity have a statistically mediating influences on the relationship between cultural travel motivation and satisfaction. Furthermore, while cultural travel motivation is the most important predictor of satisfaction, object-based authenticity has emerged as an antecedent variable that deserves to be given the highest importance. Finally, first time visitors and repeaters did not differ across all relationships in the model.Research limitations/implicationsThe fact that the data were collected only from Sirince can be considered as geographical limitations of the study. Another limitation is that due to the ongoing COVID-19 pandemic, the data were obtained only from domestic tourists visiting Sirince.Practical implicationsThe study on the multiple mediating roles of authenticity in the relationship between motivation factor alongside satisfaction revealed a variety of application opportunities, particularly for destinations attempting to position themselves as authentic. Accordingly, authenticity concept gains significance in tourism industry more often because unique experiences at the visited destinations can satisfy the individuals in search of their self-identity.Social implicationsFurthermore, transformation of authentic places into tourism destinations develops cultural values in line with expectations of tourists. However, this transforms domestic cultural factors into commercial products by eroding their significance in the eye of local residents. This invites artificiality by drifting apart from originality of cultural elements. Each element serves as part of authenticity is indeed away from authentic experience even though it is regarded as an authentic experience from tourists’ perspective because it diverts from its reality. Establishing balance between tourists’ travel motivations and their expectation from authentic destination is substantially important to satisfy their sensational and sentimental expectations. In addition to the ones mentioned above, managers should take an active role in promotion and focus on sponsorship activities to highlight the authenticity of Sirince; begin reconstruction works by considering the original architecture specific to the region; and pay attention to the compatibility of the new architectural texture with the destination character. As stated in the study of Genc and Gulertekin Genc (2021), special attention should be paid to the harmony between the architectural texture and the destination feature. Finally, considering that authenticity has a mediating role between cultural travel motivation and satisfaction, authentic values should be highlighted in promotional videos.Originality/valueThere has been very little research into the role of the dimensions of authenticity in mediating the relationship between cultural motivation and satisfaction. Unlike previous studies on authenticity and tourism, this research attempted to examine the relationship between cultural travel motivation and satisfaction by involving two dimensions of authenticity into the model.
The profiling of tourists according to their decision behavior is not new, but the popularity of the Internet and its increasing rolein tourist decisions is becoming an important area of research. This study aimed to profile English tourists visiting the Turkish Aegean summer resort of Kuşadası based on their attitudes toward Internet use in vacation decision making. Research data was collected from tourists in the hotels of Kuşadası. A total of 338 surveys were used in the analysis. The tourists' attitudes toward Internet use in vacation decision making were measured with a 20-item scale. The tourists' profiles were then identified with a cluster analysis that used the tourists' vacation and Internet use behaviors. The results showed that the vast majority of participating tourists were occasional or experienced Internet users, had online vacation reservation and purchase experience, had visited the Web site of the hotel before their vacation, and used the Internet primarily to search value for the price paid. In addition, the results indicated that three dimensions categorize tourists' attitudes toward Internet use: information search, comparison of alternatives, and reservation-contact-purchase. A cluster analysis based on these three dimensions showed that the majority of the surveyed tourists had high involvement with Internet use in
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