Microinsurance is crucial for a developmental stride in Nigeria's insurance industry. This research therefore presents an investigation of the awareness and accessibility of microinsurance products with selected insurance firms a research ground for its empiricality. Essentially, two hypotheses were tested. They are to determine whether: (i) aggressive awareness drive towards microinsurance products has not been genuinely encouraged among insurance companies in Nigeria; and (ii) the accessibility of microinsurance products created by insurance companies have not significantly reflected in the lives of many insuring populace. The survey research design for this study was exploratory in nature. The study sample consisted of sixty (60) respondents from whom data were gathered through the use of an interview technique. A Kolmogorov-Smirnov technique was used for data analysis. The findings from the study revealed that awareness creation towards microinsurance products has been genuinely encouraged among insurance companies, while the accessibility has not yet reflected significantly in the lives of many insuring populace. The study thus recommends that adequate awareness, education and enlightenment programmes be introduced especially for low income earners. Also, Government should promote "financial literacy" through educational programmes using the mass media;Greater attention should be given to reducing operating cost and enhancing efficiencies amongst microinsurance service providers; and investment and continuous improvement in technology is highly essential for effective relationship management between customers and the insurance firms.

The objective of this research is to draw attention to the importance of certain elements of marketing communication in premium income generation and the volume of insurance businesses in Nigeria’s insurance industry. Specifically, the study sought to describe the ranked importance of the following six marketing communication mix elements in the two phases of the research interest viz: advertising, personal selling, sales promotion, publicity and public relations, sponsorship and direct marketing. 20 insurance companies out of the industry capacity of 49 were randomly selected from Lagos, Ibadan, Port-Harcourt and Abuja. Data were collected through the use of primary instruments comprising telephone survey method and well structured questionnaire delivered (electronically and hand-to-hand) to the employees of these companies. Findings from the study suggest that advertising, personal selling, and public relations are taking high priority in the minds of marketers of insurance services in Nigeria. While direct marketing is considered appreciable in services delivery improvement of insurance organizations, sponsorship and sales promotions were of low acceptance and unaccepted respectively. The study recommends that effective use of the various elements of marketing communication will help provide information, create more awareness, change attitude and perception, build industry’s image and enhance brand loyalty.