Population growth and changes in consumption pattern have increased the municipal waste volume in DKI Jakarta. Waste management issue has been more formidable after the government has failed to overcome the situation with sufficient waste management facilities. Hence, society's active participation is needed to create a more comprehensive system of municipal waste management, based on "reduce, reuse, recycle" principle. The objective of this study is to (1) identify the community perception and participation in the household waste management, (2) analyze the correlation between the internal and external factors of individual with the perception on the household waste management, and (3) analyze the correlation between community perception and participation in household waste management. The observed variables are divided into two factors, namely internal factors and external factors. The data were collected using survey method by distributing questionnaire, while Chi Square Test and Spearman Rank Correlation Test were used for data processing. The results showed that respondents have positive perception and high participation in the household waste management. There is a significant correlation between the internal and external factors of individual with community perception on the household waste management. Community perception on household waste management is also significantly correlated to community participation in household waste management.

Keywords: attitude, beverage choice factor, preference, purchasing behavior, teaAbstrak: Tujuan dari penelitian ini adalah 1) menganalisis preferensi, sikap, dan perilaku konsumen teh hitam dan teh hijau; 2) menganalisis faktor pemilihan minuman serta pengaruhnya terhadap preferensi teh hitam dan hijau; 3) menganalisis pengaruh sikap terhadap preferensi teh hitam dan hijau; dan 4) menganalis pengaruh preferensi minuman terhadap perilaku konsumsi teh hitam dan hijau. Pendekatan penelitian ini adalah deskriptif dan pengumpulan data menggunakan metode survei online. Data penelitian berasal dari 131 responden yang memiliki kategori yaitu mengkonsumsi teh hitam dan teh hijau dalam kurun waktu 3 bulan terakhir. Data dianalisis oleh Partial Least Square dengan SmartPLS program dan multi-atribut Fishbein. Hasil penelitiannya menunjukkan bahwa manfaat utama yang dirasakan responden adalah pelepas dahaga dan memberikan kesegaran. Beverage Choice Factor berpengaruh signifikan terhadap preferensi, namun sikap tidak berpengaruh signifikan. Selain itu, preferensi memengaruhi perilaku konsumsi teh hitam dan teh hijau. Pengembangan produk yang sebaiknya dilakukan adalah inovasi rasa dan aroma yang dapat memberikan manfaat melepaskan dahaga dan memberikan kesegaran.Kata kunci: sikap, faktor pemilihan minuman, preferensi, perilaku konsumsi, teh

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