Este artigo busca verificar a relevância na implementação do Planejamento Estratégico (PE) a Cultura Organizacional (CO) nas Universidades, ao investigar as produções científicas na última década (Scholar Google, Web Science e EBSCO) e entrevistar gestores de Universidade Públicas do Estado de Mato Grosso do Sul. Trata-se de pesquisa de natureza básica, de objetivos descritivos e explicativos, de abordagem qualitativa com procedimentos bibliográficos, documentais e de entrevistas caracterizando um estudo de caso. Apesar da escassez de artigos, observa-se a relevância crescente do tema no cenário de mudanças que os gestores enfrentam nas Universidades. Após as entrevistas com três ex-reitores, observa-se que a adoção do PE requer adaptações em simbiose com a Cultura Organizacional. O Planejamento Estratégico aderente à Cultura Organizacional deve atender às expectativas internas e externas e à perspectiva mesodeterminística.
This article seeks to verify whether in the implementation of Strategic Planning (SP) the Organizational Culture (OC) in Universities is a relevant factor, by investigating scientific productions in the last decade (Google Scholar, Web Science and EBSCO) and interviewing managers of Public Universities of the State from Mato Grosso do Sul. This is a basic research, with descriptive and explanatory objectives, a qualitative approach with bibliographic, documentary and interview procedures characterizing a case study. Despite the scarcity of articles, there is a growing relevance of the theme in the scenario of changes that managers face at Universities. After the interviews with three former deans, it is observed that the adoption of the NP requires adaptations in symbiosis with the Organizational Culture. Strategic Planning adherent to the Organizational Culture must meet internal and external expectations and the mesodeterministic perspective.
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