This study explores the "Impact of internet on the social capital and relations" through survey using questionnaire as a tool of data collection. Finding of the study revealed that 40% respondents reported that it results in less emotional bonding among real life relations because people concentrate more on virtual ties. 40% respondents said that due to internet usage their reliance on electronic medium increases. 73% respondents agree that they use the internet to know new people, as it helps the users to increase their online social capital. Among respondents 59% people agree that they use the internet to renew online contacts with old friends. Whereas only 25% respondents strongly agree they use the internet to intensify online contacts with their relatives. It targeted 440 respondents and got response from 400 (200 male, 200 female) having demographic characteristics like, age, gender, education and income of respondents. For age the researcher has selected youth (20-25 y) and middle aged (30-40 y) sample is selected, for status, students and professionals/teachers sample is selected, for gender, the researcher has selected female and male, and for income, low, middle and high income sample has been selected and lastly for education, both IT educated and Non-IT educated sample has been selected. The key variables of hypothesis were" Impact of internet on relations with social capital, Impact of internet on the face to face communication, Impact of internet on virtual ties". For this study, impact of internet has been operationalized into several dependent and independent variables.

Television is considered a powerful mass medium, which is not only meant for dissemination and analyzing the news but also has a strong impact on the social, cultural, and political approach of the audience. The boom in the TV industry of Pakistan in the early 21st century has resulted in the massive popularity of private news channels among viewers. The Urdu transmission of these channels is one of the reasons for popularity as the national language is spoken and understood by the majority population all over the country. However, the credibility of the content remains an issue always. The purpose of this research is to find out the perception of youth regarding the credibility of leading TV news channels Dunya News, ARY News, and Geo News. The study examines the youth’s perception regarding the credibility of news content. It also seeks to find out to what extent, prime-time talk shows of these channels, “On the Front”, “Off the Record” and “Capital Talk” are considered credible among youth considers. The present study is survey research in which data was collected from the undergraduate students of public and private sector universities of Lahore. Data were analyzed through Descriptive Statistics. Further, T-test was applied to find out the difference in perception based on demographic characteristics. The results show that the youth is more interested in watching talk shows rather than news bulletins. TV news channels are popular among youth due to a better understanding of the Urdu language, but with compromised credibility. The viewers believe that every TV channel has a certain agenda and it gives coverage to every news with a political bias. This biasedness has raised a question about the credibility of news channels among young viewers. Keywords: Perception, Credibility, Talk shows, News Channels, Political Bias

This research work aims to find out social, cognitive and moral effects of facebook on adolescents in Pakistan, because about 65% of the country comprises on adolescents. The researcher applied quantitative research methods, while survey was conducted for the collection of data. Structured questionnaires were used for collection of data. Data was collected through purposive sampling method. Data was analyzed by Statistical Package for Social Sciences. The findings revealed that social media, particularly Facebook has cognitive, social and moral effects, which improve their skills to in-touch with relatives, peers and friends to improve social circle, cognitive effects to enhance creativity and mental level during the studies and moral effects where, they bear to respond the slang and abusive language as well as abusive comments on other posts related to their political and religious beliefs. This study also tests the cultivation theory with regard to social media and generated user categories according to their usage of facebook for future researchers. The results of the study justified the objectives and hypotheses of the study, where it has been recommended to parents, teachers and government to regulate the social media in the country to overcome the abuses.

This paper explores the role of media and its impact of content on viewers. The purpose of this research is that researchers must first understand how society affects individuals. Everyone learns social behaviour through observing others. Before TV, children learned socialization through family and peers. Cultivation theory studies TV's long-term impacts. The more time people spend 'living' in the TV world, the more likely they would believe it's a social reality. The survey method was considered to be an appropriate method for collecting information and data analysis. The population is the male and female viewers of the private news channels. A stratified sampling method for the specification of the demographic characteristics was adopted, and the population was divided based on age and gender; for data collection, the target of one hundred and sixty viewers were selected. This research revealed that the viewers/respondents' credibility assessments could be predicted by their unique media consumption patterns and media platform preferences. One of the most significant takeaways from this research was the importance of familiarity with a media outlet's format and content in shaping viewers' perceptions of that media outlet's credibility. Keywords: Social Behaviour, Cultivation Theory, Television, Family, Media.

The present research study is to explore and investigate the role of new media in the promotion of tourism: an analysis of Faisalabad’s youth perception. This study investigates infrastructures and management problems for tourists, facilities, new destinations, accommodations, and curriculum issues of tourism in Pakistan. A quantitative research approach was applied. Convenience sampling, a form of non-probability sampling was employed in this study. The survey was conducted for this research. The questionnaire was designed mainly using closed-ended questions. 400 tourists were the sample size of this study from Faisalabad. Results highlight that new media is significant in the promotion of tourism. Communication channels promoted this study to conclude that new media is considered one of the best tools for the promotion of tourism because of the efficiency available in using social media as compared to mass media. New media is used for awareness and information search engines to the trips, updating friends about departure timings, arrival timings, destinations, places, locations, and weather during the trip, and sharing the trip experience regarding the trip activity. The study provides awareness about national and international trends in traveling behavior or attitude in Pakistan. Keywords: New Media, Tourism, Consumer satisfaction, destination