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PurposeDue to global trade and transportation, the COVID-19 pandemic has rapidly reached all corners of the world; it has most impacted the poor communities and rural areas with limited or no access to recovery. This paper aims to understand the pandemic's impact on the market supply of vegetables (agrifood) in Ethiopia and other countries in sub-Saharan Africa and to implement scientifically based recommendations that can improve the challenges caused by the pandemic and improve the livelihoods of vegetable producers.Design/methodology/approachThis study assessed the major incidents that follow the occurrence of the COVID-19 pandemic in Ethiopia with the factors that significantly influence onion market supply in the Mecha district of Northwestern Ethiopia using linear multiple regression.FindingsThe study revealed that producers, processors, local collectors, cooperatives, wholesalers, retailers and consumers are the main actors. The most important difference that happened on the onion market channel after the outbreak of coronavirus was brokers were removed from the market channel after the pandemic and this saved the cost producers pay as a commission. The pandemic disrupted input distribution, extension and cooperative services and created labor scarcity. Access to market, postharvest value addition, price and marketing contract were significant factors that influence the market supply of onion. The study identified the need for policy interventions by the government to overcome the postpandemic challenges and ensure the sustainable development of onion production and marketing in the Mecha district.Research limitations/implicationsThe limitations of the study are primarily related to the methodology as data are collected at a single moment in time. However, the study observes that those changes after the pandemic are better understood if we collect data at different time. Therefore, the future study needs to provide longitudinal data to examine stability of response and to observe performance of the market that occur over time.Originality/valueThis original research is the first to study the impacts of the COVID-19 pandemic in Northwestern Ethiopia. The data used in the analysis are primary.

The study was initiated to assess the attitude towards mobile marketing among students of Bahir Dar University, Ethiopia. The objective of the study is to evaluate whether the university students have accepted Mobile/SMS advertising positively and to understand the issues students experienced and the thoughts they perceived from educational perspective considering different factors affecting their attitude towards Mobile/SMS advertising. Data were collected from 98 students using convenience sampling method. The major results of the study indicated students do not have a strong positive attitude towards mobile advertising and they believe that it has a negative factor on quality of education. The study recommended the mobile marketers to properly segment their customers in order to stop irrelevant messages being sent and ethio-telecom to start to apply permission-marketing in order to protect its customers from disturbance.