Education is one of the most important aspects of human life. Education requires good management, because in it there are other individuals with different types of traits, characters and thoughts, who are both in the process of achieving the same ultimate goal, namely organizational goals. In fact, the goals of educational institution organizations are competing to become superior educational institutions. To achieve this goal, an initial strategy is needed in promoting the institution which is called marketing of educational services. Educational institutions compete in designing excellent programs that are very diverse in order to attract customers to send their children to these institutions. This study intends to reveal the strategy used by Raudhatul Athfal Cimaung in marketing educational services using descriptive qualitative research methods through the stages of data collection by observing, interviewing interested parties and analyzing institutional documents. The results of the study show that Raudhatul Athfal Al-Muqoddasah Cimaung has a superior program that instills good morals in early childhood. Where this age is the golden age of children where brain and physical growth and development grow and develop optimally. Furthermore, this study presents strategic management in the marketing of educational services according to the concept of the marketing mix, abbreviated as 7P, which includes Product, Price, Place, Promotion, People, Physical Evidence, and Process.

Era revolusi industri 4.0 lebih menekankan pada digitalisasi, sedangkan era society 5.0 lebih ke cara bagaimana memanusiakan manusia dengan teknologi. Sehingga manusia tersebut sebagai user/pelaku yang ikut menggunakan teknologi tersebut. Sehubungan dengan hal tersebut, kompetensi sumber daya manusia (SDM) harus ditingkatkan secara terus menerus sehingga mampu memanfaatkan dan memaksimalkan setiap inovasi teknologi yang ada. Penelitian ini bertujuan untuk mengetahui dan memahami tugas pokok dan fungsi HRD di Sekolah Alam Gaharu dalam upaya menjaga kestabilan dan peningkatan kualitas SDM. Ruang lingkup tanggung jawab HRD yaitu perencanaan, perekrutan dan seleksi pegawai, training dan development SDM, kompensasi dan keuntungan serta evaluasi kinerja SDM. Metode dalam penelitian ini menggunakan penelitian lapangan (field research) yaitu pengumpulan data yang dilakukan secara langsung di lokasi penelitian. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Temuan dari penelitian ini, HRD di sekolah tersebut terbilang memiliki beban kerja yang cukup banyak, sebaiknya apabila SDM terus bertambah, bagian HRD pun menambah anggota yang bertugas sebagai tim HRD.