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Purpose The purpose of this paper is to conduct consumer profile analysis for chicken, beef, mutton, fish and egg to better adapt the marketing mix for each type of food in Bangladesh. Design/methodology/approach This paper investigates the mean consumption frequency of chicken, beef, mutton, fish and egg, following 658 questionnaire survey results. The sociodemographic variables used in this study were: sex, age, gender, educational level, social class, number of family members in the home, the presence of minors less than 18 years in the home and geographical area. Frequency distribution, factor and cluster analysis were performed to understand the food consumption frequency and food-related lifestyle segment, respectively. The statistical significance for differences among the mean values of different foods was tested by Snedecor’s F-test. Findings Egg was the most frequently consumed; 77 per cent of respondents ate egg once daily. Chicken was the second most consumed (62 per cent), whereas fish was third (59 per cent). Mutton was in the fourth place of consumption frequency level. However, 24 per cent of respondents did not consume mutton. The same types of behaviour were observed for beef, which was the least consumed (7 per cent) once daily, 48 per cent once a week, whereas 13 per cent did not consume it. There was no specific consumer behaviour pattern for the sociodemographic variables and types of food studied here. Originality/value This research provides the status of consumer preferences towards chicken, beef, mutton, fish and egg consumption in Bangladesh.

Studies were conducted to investigate impacts of oxytetracycline on Barbonymus gonionotus muscle. Oxytetracycline the most widely used antibiotics, was fed to Barbonymus gonionotus with 4 g kgG 1 rate through diet for 45 days. Growth rate was observed for different concentrations of oxytetracycline. Water quality parameters and bacterial quantification were observed for a period of 21 days. Pond water, sediment and fish muscle were tested before and after oxytetracycline medicated feeding. Before feeding of oxytetracycline medicated feed, there was no oxytetracycline in water, sediment and fish muscles. After 2 days of feeding the initial oxytetracycline accumulation was 5070.0 ppb, which reduced considerably to 1190.0 ppb after 20 days from end of medicated diet feeding and not detected after 42 days. Physico-chemical parameters of pond water were determined. Before treatment dissolve oxygen, pH and total hardness of fish pond was 4.516±0.25 mg LG 1 , 7.413±0.09 and 822.33±1.52 ppm, respectively. After 21 days of study period, reached to 5.27±0.025 mg LG 1

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