This objective study to formulate and determine business strategies in an effort to develop SMEs Jus Pala Morella. With the abundance of nutmeg plantations in Leihitu District, especially in Morella Village, it is a good business opportunity to operate. There have been several types of the same business using products with the main ingredient being nutmeg, making the Tomasiwa Village Unit Cooperative as the main manager of the Jus Pala Morella products need to prepare careful planning to maintain market conditions. Canvas Business Model (CBM) is a tool that can be applied to restructure business planning. While the Blue Ocean Strategy (BOS) is the right business strategy in mapping out competition. The results showed that Jus Pala Morella needed to plan back its business, among others; 1) making derivatives from nutmeg juice such as jam 35.7% of the respondents are very necessary, 50.1% of the statements really need to be made, and 37.5% of the respondents stated that it is very necessary to produce nutmeg syrup; 2) variations in the taste of nutmeg juice, there are 42.9% of respondents stated that it really needs to be produced; 3) Ease of sales information must be reviewed, there are 75% of respondents stated that managers must provide sales information services, do not expect consumers to notify other potential customers; 4) Discounts of 28.6% of respondents stated that it is very necessary if the mass sales process (in large quantities). 5) 43.3% of respondents stated that they needed to make other packages such as glass bottles, and 6) Reduce the use of natural preservatives as many as 34.8% of respondents said it is very necessary. In addition, with the same competitors, the strategy that must be taken into account by Tomasiswa Village Unit Cooperative is to redesign the packaging and make variations in flavors according to those in CBM and BOS. Discount and drop shippers need to be considered.

Tujuan dari penelitian ini adalah untuk menguji kualitas pelayanan pengelola wisata bahari daerah desa Suli dengan pendekatan uji statistika. Dengan hipotesis apakah variabel independen responsivenes, reliabilit, assurance, emphaty, tangibles berpengaruh positif (signifikan) terhadap kualitas pelayanan, dan apakah seluruh variabel independen tersebut secara simultan bersama-sama berpengaruh positif terhadap kualitas pelayanan. Saat ini kebutuhan berwisata menjadi kebutuhan penting, sebab dengan berwisata diperoleh pengalaman, informasi, dan pengetahuan baru. Semua itu bisa diperoleh, manakala layanan yang diberikan pengelola sangat berkesan, khususnya wisatwan difabel. Hasil penelitian menunjukkan bahwa uji reliabilitas dengan nilai spearman-brown adalah 0,9352 sehingga masuk kategori sangat tinggi. Uji normalitas menggunakan metode Kolmogorov-Smirnov dan Jarque-Bera memiliki nilai p-value masing-masing adalah 0,779 dan 0,809 > 0,05 maka asumsi data terpenuhi. Uji mutikoliniieritas menunjukkan nilai variance inflation factor memiliki nilai < 10 maka tidak terjadi multikolinieritas. Uji homoskedastisitas terpenuhi dengan nilai p-value (sig) seluruh variabel independen > 0,05. Uji non-autocorrelation menggunakan Durbin-Watson dengan range nilai adalah 1 – 3 yakni 2,36. Uji koefisien determinasi dihasilkan bilai koefisien determinasi sebesar 0,8042 sangat mendekati nilai atau jauh dari nilai 0. Dan pada uji F, nilai p-value­ memiliki tingkat signifikansi < 0,05, maka seluruh variabel independen secara bersama-sama mempengaruhi variabel dependen.

The process of curing fish in Pakarena Hamlet is done simply by using a smoking house with a shelf made of bamboo. The condition of the fumigation house, which is not ergonomic, causes the temperature of the work environment to be very hot and smoky. The smoking process, which lasts about 7 to 8 hours, makes the fish smokers sit for a long time. This condition causes many health problems, including shortness of breath, sore eyes, chest palpitations, and pain in the waist. In addition to health problems, other problems encountered in this business are their low knowledge and skills in managing the business, especially in the aspects of production, marketing, and financial management. The purpose of this community service is to improve the knowledge and health of the mothers of the fish smoking group related to the work environment and ergonomic work attitudes, financial and marketing management, as well as the manufacture of ergonomic smoking houses. The methods used are counseling and making an ergonomic smoking house. The results of the service show an increase in knowledge related to ergonomics and work attitudes as well as marketing strategies and financial management. The fumigation house that is made has a larger and higher capacity, is equipped with adequate air ventilation, and is made of permanent walls so that it can avoid the accumulation of hot smoke and reduce the environmental temperature so as to reduce complaints and shortness of breath.

Diterima : Oktober Disetujui : Desember ABSTRAK Penelitian ini bertujuan membandingkan hasil tangkap dan mengeksplorasi penentuan lokasi tangkap perikanan bagi nelayan Bubu Tradisional dengan memanfaatkan teknologi fishfinder. Metode yang digunakan dalam penelitian ini adalah deskriptif eksplorasi, yang diperoleh dari wawancara dan survey lapangan. Adapun sampel lokasi ditentukan sesuai sebaran lokasi penangkapan. Saat ini nelayan bubu tradisional desa Assilulu masih menggunakan alat tradisional sebagai potakan dalam menentukan dan mencari keberadaan ikan yang akan ditangkap, sehingga produktivitas ikan yang dihasilkan tidak optimal, padahal sumber ikan di perairan laut Assilulu sangat melimpah. Sehingga dibutuhkan alat bantu yang mampu memenuhi produktivitas hasil tanggap. Hasil eksplorasi dari 6 lokasi berbeda dengan variasi kedalaman 30-60 meter menunjukkan perbandingan dari sudut pandang nelayan dan penggunaan teknologi fishfinder terdapat perbedaan hasil tangkap sebanyak 25.3%. Tingkat keanekaragaman spesies berada pada posisi indeks sedang dengan kisaran 1 ≤ H' ≤ 3. Sedangkan pada indeks keseragaman, seluruh daerah masuk pada kriteria keseragaman tinggi indeks antara 0.73 -0.82 dan 0.78 -0.92. Untuk indeks dominansi memiliki nilai kisaran indeks antara 0.142 -0.306 dan 0.125 -0.178. Maka seluruh area penangkapan memiliki dominansi rendah, stabil, dan tidak terjadi tekanan ekologis Diagram berdasarkan fungsional menunjukan bahwa ikan target tertinggi jatuh pada lokasi penangkapan Mimbar dan Nusi Hena, dengan nilai persentase masing-masing sebesar 19%. Kata Kunci : Bubu Tradisional, Eksplorasi, Fish finder.ABSTRACT The objective of this reserach was comparation cacth result and exploration to determine the location of fishing for for traditional Bubu fishermen by utilizing fishfinder technology. The method used in this research is descriptive exploration, obtained from interviews and field surveys. The sample locations are determined according to the distribution of fishing locations. Currently the traditional bubu fishermen in the village of Assilulu still use traditional tools as a pot in determining and finding the presence of fish to be caught, so that the productivity of the fish produced is not optimal, even though the source of fish in the waters of Assilulu is very abundant. So we need tools that can meet the productivity of responsiveness. Exploration results from 6 different locations with depth variations of 30-60 meters show comparisons from the point of view of fishermen and the use of fishfinder technology there is a difference in catch as much as 25.3%. The level of species diversity is in the position of the moderate index with a range of 1 ≤ H '≤ 3. While in the uniformity index, all regions are included in the index high uniformity criteria between 0.73 -0.82 and 0.78 -0.92. For the dominance index, the index range is between 0.142 -0.306 and 0.125 -0.178. Then all fishing areas have low dominance, stable, and no ecological pressure. Functional fish diagrams show that the highest target fish...