Batik is one of the cultures that is owned by the Indonesian. Batik describes a story in a piece of cloth, about certain events and symbols that are referred to as patterns. Each region has its batik style as a characteristic and differentiator from the other regions. Basically, batik has the same technique, which is to close and draw pictures or patterns and color them. Yogyakarta is famously identified with batik. Therefore batik business magnificently develops in this city. Today's era encourages innovation in making batik is necessary, especially digital marketing, so the products are not only sold in galleries. Some home industry businesses in the city of Yogyakarta have used digital promotion strategies, one of which is Batik Sembung. The data of this research was collected through observation and in-depth interviews. The results of the Batik Sembung digital promotion analysis on social media accounts are to promote the products online. Besides, the presence of online services eases for customers to choose the desired product quickly. In addition, social media also facilitates the owner to introduce new products or new creations and also eased the customers to see the style, color, and fabric that will be selected. Thus, customers do not need to come to the batik Sembung gallery. In digital promotion strategy, the batik home industry uses social media such as Facebook and Instagram, where both social media focuses on images and writing. Batik Sembung home industry can display the latest creations in more detail way and show creativity in styles and patterns.

The COVID-19 pandemic that is still happening today has had various impacts in various sectors, one of which is the tourism sector. The government has taken various ways to minimize the impact of the pandemic in the tourism sector, such as the use of health protocols, and limiting the number of visitors at tourist attractions. However, the policy is considered still not effective in minimizing the impact of the pandemic in the tourism sector, forcing the government to temporarily close various tourist attractions in Indonesia. As an alternative to tourism, the government suggests that tourism managers can develop digital tourism. For this reason, this research was carried out with the aim of knowing how the readiness of digitizing tourism in Sumur Alas Village, Pujer District, Bondowoso Regency is to be prepared. Sumur Alas Village is a tourist village which was inaugurated in 2017. This village has the main tourism potential in the form of a lake, as well as other natural beauty such as caves, rivers, and agriculture. This research is a qualitative research in which the researcher conducts in-depth interviews with the perpetrators of the Alas Sumur tourism village tourism. This study shows that the community is still not ready to face the role of digitizing tourism in the tourist village of Alas Sumur. This is because the majority of the people lack knowledge related to technology and lack of personnel as managers who are able and master the field of information technology, as well as lack of network access.

Tourism in Indonesia is starting to change from what was originally mass tourism to thematic tourism which is more of a nature, culture, uniqueness, and local characteristic tourism. This is supported by the Ministry of Tourism and Creative Economy, in addition to preventing urbanization, tourist villages are also aimed at developing community businesses with local wisdom. However, in fact, the development of this tourism village program is often carried out without being accompanied by empowerment in the surrounding community regarding the readiness of the community to make their area a tourist village and make it a livelihood, resulting in suboptimal village management and not optimal use of facilities. This study aims to determine community acceptance of tourism villages and analyze how tourism is handled in the context of community readiness in managing local tourism villages, namely Alas Sumur Tourism Village, Bondowoso, East Java. The method used in this research is descriptive qualitative research by taking data in the form of direct interviews with the community. The findings in this study illustrate that public knowledge in Sapta Pesona Tourism is not implemented due to a lack of understanding, so that the development of tourist villages ultimately has an impact, namely that one community tends not to participate in optimizing the tourist village