This research aims to construct a model of network synergy capacity in order to fill the research gap between trust-developing capability and marketing performance. This research model involves a number of other important supporting variables such as competitive position strengthening and excellent service commitment to improve marketing performance. At the beginning, 320 companies which distribute industrial products in Indonesia were contacted for the study using a purposive sampling technique. To achieve normality of data distribution, it was 263 respondent selected to be processed using AMOS. Our research indicated that the level of goodness of fit for the model meets all the necessary conditions and all the hypotheses proposed are supported. Even though network synergy capacity, in some pathways, has terminal role for increasing marketing performance but it is not as important as function of other variables, competitive position strengthening and excellent service commitment. Network synergy capacity as the novelty of this study contributed towards enhancing the body of knowledge of the network theory.Keywords: Network Synergy Capacity; Trust-developing Capability; Competitive Position Strengthening; ExcellentService Commitment; Marketing Performance.

Purpose:To examine the role of iconic product advantage to improve marketing performance. Design/Methodology/Approach: This study uses primary data obtained from interviews based on a list of questions to 103 respondents of Salted Egg SMEs in Brebes Regency, Central Java Province, Indonesia. Findings: All hypotheses are accepted, market orientation influences iconic product advantage, product innovation influences iconic product advantage, dynamic capability influences iconic product advantage, iconic product advantage influences marketing performance. Practical Implications: There is no research that examines the market orientation of marketing performance that is bridged by the iconic product advantage. This research proves that the iconic product advantage bridges the market orientation with the marketing performance of Brebes Salted Egg SMEs that is supported by product innovation and dynamic capability. Originality/Value: Iconic product advantage is novelty in this study. Iconic product advantage is the superiority of the company by making products that become icons or symbols that serve as a reminder for consumers with the symbols contained in the product.

This study explored and examined the role of product configuration capabilities to improve marketing performance. Product configuration capability represented the company's capability to configure products with visibility/clarity of product origin, products that were different from competitors and products that were difficult to imitate. This capability indicated that the products produced by the company were more efficient and quality than that of others. The results found that product configuration capabilities could improve product success, growth in product marketing reach and market share product. This study was expected to provided a contri­bution to both theoretical and practical knowledge of strategic management. Business players had focussed on developing dynamic capabilities to address the constantly changing business environment.

Generally has often been argued that customer satisfaction can contribute significantly to a company's success in a variety of ways. This study aims to analyze the effect of brand image, facilities and nursing service on consumer decision and customer satisfaction. The method of data collection is convenience sampling. The samples of this research are collected from 100 respondents, who are the customers in one of the biggest hospital in Tegal. The technique of data analysis used in this study was regression analysis. The result is: the relationship between brand image, facilities and nursing service have a significant and positive impact toward consumer decision and customer satisfaction.

Penelitian ini bertujuan mengetahui Pengaruh Brand Image, Brand Ambassador, Word Of Mouth Dan Testimony In Social Media Terhadap Keputusan Pembelian (studi kasus pada Hijab Sulthanah di Kota Tegal) baik secara parsial maupun secara simultan. Jenis penelitian asosiatif dengan pendekatan kuantitatif. Pemilihan sampel menggunakan sampling incidental, berjumlah 100 responden. Teknik analisis data yang digunakan Analisis Regresi Linear Berganda dan Uji signifikan (Uji Asumsi klasik, Uji t, Uji F, dan Uji Koefisien Determinasi). Dari hasil penelitian ini menunjukan bahwa secara simultan bahwa Pengaruh Brand Image, Brand Ambassador, Word Of Mouth Dan Testimony In Social Media Terhadap Keputusan Pembelian  (survey pada Toko Hijab Sulthanah di Kota Tegal). Sedangkan secara parsial brand image berpengaruh terhadap keputusan pembelian, brand ambassador tidak berpengaruh terhadap keputusan pembelian, word of mouth berpengaruh terhadap keputusan pembelian, dan testimony in social media tidak berpengaruh terhadap keputusan pembelian