This study aims to investigate the relationship between Corporate Social Responsibility (CSR) and social media engagement on destination brand loyalty. These concepts are not fully understood, especially in the context of sustainable development of nature-based tourism, which makes managing the negative impact on the environment more challenging. The study developed a parsimonious model to investigate the interrelationship between CSR and destination loyalty by incorporating social media engagement as a mediating variable to study the impact mechanism of tourists’ CSR activities on tourists’ destination brand loyalty in a nature-based tourism context. The data used was collected from 240 inbound and outbound tourists that visited a well-known marine park site in Malaysia. In addition, a Partial Least Square (PLS) based structural equation modelling (SEM) technique was utilized to analyse the data. The result showed that CSR and social media engagement had an influence over destination brand loyalty. These results suggest some practical implications for destination operators designing CSR activities as a strategic technique for ensuring sustainable success.

The food delivery service feature is a food delivery transaction that can be done via a handheld device or smartphone. The purpose of this study was to determine the characteristics of customers, identify the effect of service quality on customer satisfaction, and identify the influence of customers satisfaction on customers loyalty at Kedai Ladanya Restaurant. Data were collected using a questionnaire on 55 respondents who were customers at the Kedai Ladanya Restaurant with criteria aged 17 years and over, where buying food at the Kedai Ladanya Restaurant and had made transactions through the delivery service at the Kedai Ladanya Restaurant. The analysis used is simple linear regression analysis using SPSS 25 software. The results show that the percentage of characteristics for gender is female, for ages 17-20 years and 21-30 years, for the last education, namely high school/equivalent, for work namely students, the income is IDR. 1,000,000 – IDR. 3,000,000, for the average purchase frequency, which is less than three times per month, and the last delivery service used is GrabFood. The results showed that the relationship between service quality customer satisfaction and customers loyalty had a positive and significant effect.