This study investigates the role of organizational commitment as a mediator between the Islamic work environment and the employee’s job satisfaction and performance. The study was conducted through the review of previous literature on the variables. It was discovered that previous studies did not include Islamic values as part of their workplace environment framework and only investigate the effect of organizational commitment as the result instead of moderating variable. Thus, a new conceptual model is proposed which will include the Islamic workplace environment as the independent variable, job satisfaction and performance as the dependent variable and organizational commitment as the moderating variable. The model is expected to provide a better understanding to the organization, especially Multinational Corporations (MNC) in understanding the importance of providing Islamic workplace environment for their employees.
The growing competition in Malaysia modest fashion industry has proven to be the main challenge for the business to stay relevance in the market. Based on this reason, it is vital for the marketers to create a differentiation in their brands to attract more customers. One of the ways to create this differentiation is by establishing brand personality. Brand personality does not only differentiate from one product to another but it is also a common strategy used by the marketers to create competitive advantage for their business. Although, brand personality has been studied on various product brands, but limited research has been done on Muslim products especially modest fashion apparel. Since modest fashion is considered as Muslim products in Malaysia, this paper examines the relationship between Halal brand personality, brand trust and brand loyalty with the aim to provide a better understanding of the Islamic Marketing concept. Contribution/ Originality: This study contributes to the existing literature of Halal brand personality (purity, excitement, sophistication, safety and righteousness) by examining its relationship with the concept of brand loyalty Future researcher is encouraged to test the framework empirically. This proposed research framework will help to improve the modest fashion businesses marketing strategy in Malaysia. 1. INTRODUCTION Recently, modest fashion has made it way to the mainstream. It is so significant that a lot of prominent fashion designers make efforts to break through this market. Mango, DKNY, Zara, Tommy Hilfinger, Dolce and Gabbana, Oscar De La Renta, Uniqlo and Nike are among the designers that jump into the bandwagon to cater modest fashion consumers. In fact, the industry considers modest fashion as the untapped market and need to be recognized especially among the Millennials because they believe that fashion consumption and religion beliefs should not be
The impetus for change has ensued abundant failures in organizational change initiatives despite the profusions of research that have been conducted. While the change itself is becoming more volatile in times, scholars are struggling to find new strategies that can help to favour organizational change as change failure rate still persisted. Looking from the perspective of communication on change, ample of research has been carried out in this area since 1950. Although there are many different meanings and depths, the bases to what most communication types in change literature remain consistent. One of the key areas of effective change management is through communication. A recent study has shown dialogic communication has brought a new paradigm shift in managing organizational change. This research seeks to contribute to the theoretical establishment of dialogic communication through its unique conjecture lens that proven to support and facilitate organizational change. This study was conducted quantitatively via 333 respondents in public service education sector through multi-stage sampling technique. Analysis of structural equation modelling (SEM) demonstrated that dialogic communication has a mediating effect on the constructs along with good reflective and structural model measurements. The findings have unlocked many insights for change practitioners especially on utilizing dialogic communication. The implications of this research were further discussed in details. Contribution/ Originality: This study contributes to the existing literature of organizational change and dialogic communication. Additionally, this study is one of very few studies which have investigated the influence of dialogic communication on organizational change through quantitative approach.
Contribution/ Originality: This study contributes in the existing literature on branding strategy by including Halal branding strategy. Most studies investigate Halal as part of separate phenomenon such as marketing strategy, and Halal certification system. It is hoped that this article may contribute to the existing literature on branding strategy
The school-based assessment was introduced to improve students' outcomes. School-Based Assessment (SBA) or also known as Pentaksiran Berasaskan Sekolah (PBS), is a new holistic form of assessment that assesses cognitive (intellectual), affective (emotional and spiritual), and psychomotor (physical) for primary and secondary school students. The education transformation program of School-Based Assessment (SBA) is consistent with the global trend of continuous education development. It is also parallel to the government of Malaysia's initiatives to produce a greater quality of human capital development. However, through the following years of implementation, grievances regarding the school-based assessment were given the spotlight in major newspapers. Thus, the teachers' thoughts on such assessment should be studied more, along with related variables of interest. Findings on the multistage sampling survey of 333 schoolteachers in Selangor discovered that the teachers were inclined to positive sides of the change. The highest mean was shown by competency, followed by competency and the last is workload. Through the construct of workload, the teachers voted that they disagreed with the time they had with the assessment. The result of this study can provide further insight to the education bodies and policymakers to further strengthen the assessment.
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