The sudden changes in market conditions and/or unexpected events are shown as reasons for the poor performance of the businesses in the dynamic market environment. In fact, such an explanation is a response of managers to conditions and activities beyond their control. However, the real reason is the lack of development of resource-based dynamic capabilities in choosing the strategy that best suits the internal characteristics of the firm. The reason lies in the fact that developing and activating the capabilities firms have offers the flexibility to maintain superior performance-based competitive advantage as a result of the basic abilities they can achieve in the long-term. This study covers an experimental analysis to determine the effects of dynamic resources based capabilities (organizational resources, organizational capabilities, and relational capabilities) of manufacturing firms located in Ankara City on sustainable firm performance. In this context, data was collected via questionnaire technic through interviews with 400 firm managers and validity of the model was tested  using partial least square method.. As a result, it was observed that dynamic resource-based capabilities had a direct and positive effect on sustainable firm performance.

The aim of this study is to (1) determine the effect of market orientation on business performance, (2) the effect of quality orientation on business performance, and (3) the effect of quality orientation on market orientation. The application area of this study is consisted of 140 medicine company in İstanbul. 230 surveys from 76 medicine company are evaluated.In the Turkish literature, it is not found any theoretical and empirical studies that investigate all three concepts. Consequently, in the end of the study offers important results for not only the appliers but also for the researchers. According to the data observed the effect of market orientation and quality orientation on business performance is positive and quality orientation has positive effects on market orientation.

Bu çalışma İSO-500 listesinde yer alan Türkiye tekstil sektör işletmelerinin girişimci yönlülük ve iç-girişimcilik faaliyetleri ile işletme performansı arasındaki ilişkiyi belirlemeye yönelik görgül bir araştırmayı amaçlamaktadır. Girişimci yönlülük, içgirişimcilik ve işletme performansı olarak üç boyutlu tasarlanan çalışmada anket yöntemi kullanılmıştır. Anket 96 işletmeye 2015 Şubat-Mart ayında faks ve e-mail yoluyla gönderilmiş; ankete katılımı kabul eden 51 işletmeden anket geri dönüşümü sağlanmıştır. 51 işletmeden elde edilen veriler değerlendirmeye alınmıştır. Veriler, SPSS 11.5 ve Lisrel 8.7 istatistiki programlar yardımıyla doğrulayıcı faktör analizi ve yapısal eşitlik model analizi ile test edilmiştir. Analizde araştırmada oluşturulan, "girişimci yönlülük işletme performansını pozitif etkiler" şeklindeki birinci hipotez ve "iç-girişimcilik işletme performansını pozitif etkiler" şeklindeki ikinci hipotez red edilmemek suretiyle, araştırma modeli doğrulanmıştır.

No abstract

The main aim of this thesis is to analyze the marketing based competences in the perspective of research based of view and, in this context to investigate the effects of marketing based competences on the business performance. Big and medium sized enterprises are determined from the list of Turkish manufacturing businesses. The research is done by survey methodology to 500 business managers from the determined list. Analyzed using SPSS 16.0 package program. Partial least squares method is used to test the constructed model and the hypothesis. The validity and the reliability of the scales used in the research is tested and, they both measurement and structural model is analyzed with SMART PLS programme. In this study, it is found that the effect of the marketing based competences on the business performance is direct and positive.