Pazar Tabanlı Yeteneklerin İşletme Performansı Üzerindeki Etkisi: Türkiye İmalat İşletmelerinde Bir Uygulama

Abstract

The main aim of this thesis is to analyze the marketing based competences in the perspective of research based of view and, in this context to investigate the effects of marketing based competences on the business performance. Big and medium sized enterprises are determined from the list of Turkish manufacturing businesses. The research is done by survey methodology to 500 business managers from the determined list. Analyzed using SPSS 16.0 package program. Partial least squares method is used to test the constructed model and the hypothesis. The validity and the reliability of the scales used in the research is tested and, they both measurement and structural model is analyzed with SMART PLS programme. In this study, it is found that the effect of the marketing based competences on the business performance is direct and positive.

Sustainable consumption behaviour: A conceptual assessment

“…According to some studies in the literature, the factors affecting sustainable consumption behaviour are; environmentalism and security (Karalar & Kiracı, 2010), personality traits (Luchs & Mooradian, 2012), environmental orientation and sustainability innovation (Hamid, Khan, Kiani, Shah & Kiani, 2014), total household income (Aksu & Gelibolu, 2015), election architecture (Theotokis & Manganari, 2015), environmental knowledge (Castaneda, Martinez, Marte & Roxas, 2015), spirituality level (Lee, Bahl, Black, Duber-Smith & Vowles, 2016), emotional motives and demographic characteristics , cognitive effects and product characteristics (Trudel, 2019), attitudes (Castaneda et al, 2015;Hamşıoğlu, 2020;Hameed, Khan, Waris & Zainab, 2021), ecological intelligence (Hettiarachchi, 2020), love of nature (Dong, Liu, Li, Yang, Liang & Deng, 2020), environmental values (Elhoushy & Lanzini, 2021), environmental and social effects (Trudel, 2019;Hosta & Zabkar, 2021), motivation (Khan & Hameed, 2019;Soyer & Dittrich, 2021), ability (Soyer & Dittrich, 2021), subjective norms and perceived behavioural control (Hameed et al, 2021), culture and educational degree (Boca, 2021), emotional closeness to nature (Taufique, 2022), self (Trudel, 2019), feared self (Rasool, Cerchione, Centobelli & Oropallo, 2022) and social interaction (Cui, Lissillour, Chebeň, Lančarič & Duan, 2022).…”

Stratejik Çevikliğin Firma Performansına Etkisi: Üretim İşletmelerinde Bir Araştırma

“…Stratejik yönetim, örgütsel davranış, insan kaynakları, pazarlama, ekonomi gibi bir çok alanda incelenmiş olsa da üzerinde tam bir görüş birliği sağlanmamış (Hamşıoğlu & Durukan, 2018) olmasına karşın, ünlü yönetim bilimci Michael Porter (1991) firma performansını, firma stratejilerinin belirli bir dönem sonundaki uygulama ve çıktı düzeyinde hedeflere ulaşma ve başarı derecesi olarak tanımlamıştır. Firma performansını ölçmeye yönelik çalışmalarda genellikle firmaların kendi performanslarını rakipleriyle kıyasladığı sübjektif ölçme yöntemleri veya firmanın performansını kesin (somut) ölçütleri dikkate alan yöntemler olarak iki yol izlenmektedir.…”